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The market is a place where buyers and Sellers Exchange Things . In lay man terms "It is a place where buyers and sellers exchange goods/Service for some value in return such as Money" . So the Market is same everywhere . But , The difference is in the consumer behaviour . There will be different buyers in each market. This is because of different factors which Influence them. So the same way there is a difference between Rural and Urban Market. The factors are so many to define. There is a difference in all the marketing Variables. That is where most of the companies approach with different Marketing Mix and Strategies to Rural Market. The strategies differs from the urban to rural market. The companies which have understood the phenomena of rural market have succeeded in the market, For Ex: HUL, ITC, Colgate, Rajdoot Motorcycle. These companies have done a perfect home work and Implemented in terms of effort and Operations. These companies approach shows that there is a difference between Rural and Urban Market.
The Differences can be Infrastructure, Economy, Lifestyle, Socio- Cultural Background, Availability or reach,Habits, Competition, Consumer Behaviour.
Infrastructure: The facilities like Electricity, internet, Roads and Buildings, Educational Institutions, Financial Institutions, Communication and Organised Market , Other Facilities differs in urban and Rural market. In urban everything gets implemented soon and Availability is also there. Where as in rural market everything takes a good amount of time.
Economy: Here the Economy means, The earning Capacity in a rural Market. The cost of Living always depends upon their way of earning. So, the Income levels are unreliable, as Most of them are depended upon the seasons and Agriculture. So the Income levels cannot be a fixed one.
Lifestyle: The Lifestyle , that is living pattern of both the markets differ a lot. This can be important factor which influences the companies to think of when they approach rural market.
Socio- Cultural Background: Due to the illiteracy level, and Culture adaptability from long time the rural market always gets differ than the urban market. The superstition and other belief as well as the way of thinking towards products and goods differ in these two markets.
Availability or Reach: Due to the areas which are diverted Geographically and Heterogeneous market the reach is very difficult. The logistics for rural market is a tough task than to reach the Urban Market.
Habits: The daily routine of the people makes them to cultivate different habits. Apart from due to the awareness is low in Media terms there will be a difference in the habits.
Competition: The competition in the market for brands and Companies always differ . As in rural markets it is always the channel Partner and Retailer plays a vital role. But where as in Urban Market Brand Plays a great role.
Consumer Behaviour: Last but not least, The consumer behaviour is the task for the task for the companies . The mindset of the rural consumer is completely different from Urban Consumer. The Mindset of the consumer is different . For Ex: In urban market , to buy Electronic Item the customer thinks of Brand and Its updated feature. where as in rural market he thinks of in so many ways , such as money, Durability, Buying Capacity and so on. So these mindset makes a difference in both markets.
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Role of rural credit and marketing in rural development?
Rural credit and marketing can revolutionize the rural scenario and can play a pivotal role in rural development. While urbanized banks are more inclined to extend credit to urban people, the rural banks, credit societies can assess the exact exact requirements of rural farmers, artisans and offer credit to them or co-operatives formed by them. This in fact help them tol become self-dependent and ensure their livlihood.
Company strategy for Sales promotion in rural marketing?
Knowledge of local languageWillingness to get located in villagesCultural Congruence: Rural salesman must have proper acquaintance with the cultural pattern of rural life.Attitudes: Rural salesman must have patience as their customers are traditional and conscious, it will not be possible to clinch the sales quickly. He may have to spend lot of time with customer and make several visits to gain favourable response.Capacity to handle number of products lines:Rural salesman usually does not generate economic value of business if he handles few products. He is required to handle much large number of products lines as compared to urban salesman.Greater Creativity: Rural marketing involves greater creativity. If the product is very new in the rural context, He has to introduce it using consumption pioneers and opinion leaders.
Why is the rural marketing?
There are some cultural differences between those who live in a very rural area and the people who choose to live in an urban environment. What appeals to one of these groups may not appeal to the other. For example, farmers may not have much interest in a product if you market it as making you "cooler" or more dapper. However people living in the city may find this message far more appealing.
What are marketing geographics?
When deciding your target market, you must consider demographics, psychographics, and geographics. Geographics include where your target market lives such as urban vs suburbs, mountains vs beach, different states maybe or countries, and also the climate. So basically, what geography features affect the consumers decision of purchasing the product.
What is anticipative marketing?
ANTICIPATIVE MARKETING. It is another feat to recognize an emerging or latent need. As the quality of water deteriorated in many places, Evian, Perrier, and a number of other companies anticipated a growing market for bottled drinking water. As pharmaceutical companies recognized the growing stress in modem urban society, several started research on antistress drugs. Anticipative marketing is more risky than responsive marketing; companies may come into the market too early or too late, or may even be totally wrong about thinking that such a market would develop
Recommend marketing mixes for two different segments in consumer markets?
Some recommended marketing mixes for two different segments in both urban and rural markets include pricing and product. Another is the marketing mix of product distribution with promotion.
What has the author J D Tracey-White written?
J. D. Tracey-White has written: 'Wholesale markets' -- subject(s): Handbooks, manuals, Planning, Management, Wholesale trade, Marketing, Farm produce 'Market infrastructure planning' -- subject(s): Markets, Design and construction, Planning, Farmers' markets, Marketing, Farm produce 'Rural-urban marketing linkages' -- subject(s): Marketing, Rural-urban relations
What are three ways Rural communities and Urban communites are different?
three ways Urban communities and rural communities that urban communities have a larger population than rural communities. Another wat rural communties and urban communities are different is that urban communities have more crime scenes than rural communities. The last way rural communities and urban communities are different is that urban communities are busier cities than rural communities.
What has the author O B Olaoba written?
O. B. Olaoba has written: 'Rural-urban marketing in Yorubaland' -- subject(s): Markets 'Sourcing data for the reconstruction of Yoruba legal tradition'
How is an urban communtiy different from a rural communtiy?
The Urban counts chickens and the Rural don't.
Meaning of rural marketing?
rural marketing is promotion of a company's products in the rural market buy using strategies which differs from that of urban market, the rural market is more price sensitive bt it has preference for quality.
What are the differences between urban and rural life in modern Mexico?
THIS IS FOR MODERN MEXICO!!!! Urban life in Mexico is mostly having more cattle or more money than people who were Rural, but I would have to say that the rural community is further out than the urban places urban places are closer to major cities and markets
How can you say that rural and urban settlements are complimentary to each other?
Rural and urban settlements are complementary because they serve different purposes in society. Rural areas typically supply urban areas with resources such as food, water, and raw materials, while urban areas provide markets, services, and employment opportunities for rural inhabitants. Both types of settlements rely on each other for trade, economic development, and overall sustainability.
How rural and urban settlement depends on each other.?
Rural and urban settlements are interdependent as they rely on each other for resources and labor. Rural areas provide food, water, and raw materials to urban areas, while urban areas offer markets for rural products and services. The exchange of goods and services between rural and urban areas helps maintain a balanced economy and quality of life for both populations.
What are the three forms of internal migration?
The three forms of internal migration are rural to urban migration, urban to rural migration, and rural to rural migration. Rural to urban migration involves movement from a countryside area to a city, while urban to rural migration is the opposite. Rural to rural migration refers to movement between different rural areas.
What four ways are urban and rural areas interdependant?
Urban areas rely on rural areas for food production and resource extraction. Rural areas depend on urban areas for markets to sell their agricultural products and access to services such as healthcare and education. Urban areas often provide employment opportunities for rural residents who commute for work. Infrastructure and resources (such as water and electricity) may be shared between urban and rural areas.
Difference between rural and urban marketing?
Urban and rural communities have historically had different demographics, interests and opportunities. While the communications boom of the late 20th century, most notably the advent of the Internet, is blurring the lines somewhat, there are still broad differences. These differences often necessitate varied marketing strategies for companies wishing to sell to both markets. The demographics of rural America have been changing in recent years. Some resort or recreation areas have seen an influx of new residents whose tastes and demographic profiles may be quite different from their neighbors'. However, generally speaking, rural residents still tend to be more homogenous than their urban counterparts and tend to share cultural and religious values. They are more likely to be blue collar than white collar, and tend to make less money on average. An ad campaign aimed at a rural market would therefore necessarily be different from one aimed at an urban market. A rural car dealership, for example, might stress affordability and a trusted brand over green technology or new design features, which might have more appeal at an urban dealership. Rural areas are by definition remote from city centers; they therefore, do not enjoy the same easy access to major shopping venues that city dwellers enjoy. A marketing plan targeting rural consumers might rely on Internet sales or a partnership with stores already serving the rural area. Its message would be less likely divided into different versions for different consumer subgroups. A marketing campaign aimed at urban consumers might need to be broken into subsets to appeal to the many diverse groups within the marketing area. It would also need to be more unusual or aggressive to stand out from the sea of ads competing for urban consumers' attention. Rural and urban America have many cultural characteristics in common, yet some differences apply. An ad featuring a popular country music star would be more favorably received in rural markets, as an ad featuring jazz would likely be well-received in an urban market. An ad using words like "dependable," "traditional" and "values" might resonate best with rural consumers, while words such as "innovative," "fresh" and "new" might have more appeal to an urban consumer. Marketing that blends in with the cultural norms of each community is more likely to result in sales. Consumers who live in a rural area where change is slow to take place may respond best to one-on-one marketing done by salespeople who take the time to establish themselves in the community and earn trust. However, the same personal, get-to-know-you approach might be viewed with suspicion in an urban setting, especially if a no-nonsense, factual selling technique is the norm. It's wise to take note of the sales techniques that are already working, when drawing up a location-specific marketing campaign.
