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Most likely, there never was such an ad.

On http://www.antarctic-circle.org/advert.htm $100 is offered for the first one to come up with such an ad, and while many have searched, no-one has found the actual ad.

From the source above:

"The first published appearance of the "Men wanted for hazardous journey" ad is a 1948 book by Julian Watkins "The 100 Greatest Advertisements". Unfortunately Mr. Watkins did not give an exact date for the ad. He attributes it to Shackleton but says it ran in a London newspaper in 1900. This would place the ad before Scott's Discovery Expedition and there's no reason that I can think of that Shackleton would have placed an ad for that expedition. As far as I have read, Shackleton responded to an advertisement by Scott."

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Q: How many people answered Shackleton's ad?
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