Marketing Advertising and Sales
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Masters of Business Administration MBA

How markiting manager will cope with the marketing challenges of 21st century?

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04/28/2010

Being a Marketing Manager I will cope with the marketing challenges of 21st Century by followings these:

Market Segmentation

Product Line Extension

Total Quality Management

Creation of personalized customer relationships

Calculating the lifetime value of customer and investing in it

Satisfying and retaining existing customers

Product proliferation

Increase in imports

Extensive Sales Promotion

Eroding the advertised-brand dominance

will be the ultimate approaches to face the marketing challenges of the 21st century.

The 21st century will be the times of massive consumer database. A great many consumer marketing companies and almost all business-to-business marketers now maintain some form of detailed prospect and customer profile using geographic, demographic and psychographic characteristics, and purchase history. Keeping track of the customers' personal characteristics, preference, and purchase in a relational marketing database, and pushing a customer-focused marketing strategy, together represents the single most significant development of modem-day and future marketing.

With the new media world of marketing, branding has to take on mobile marketing, online social marketing, digital advertising as well as maintaining (at least for now) a print and television persona. And by getting orders onlin

Being a Marketing Manager I will cope with the marketing challenges of 21st Century by followings these:

Market Segmentation

Product Line Extension

Total Quality Management

Creation of personalized customer relationships

Calculating the lifetime value of customer and investing in it

Satisfying and retaining existing customers

Product proliferation

Increase in imports

Extensive Sales Promotion

Eroding the advertised-brand dominance

will be the ultimate approaches to face the marketing challenges of the 21st century.

The 21st century will be the times of massive consumer database. A great many consumer marketing companies and almost all business-to-business marketers now maintain some form of detailed prospect and customer profile using geographic, demographic and psychographic characteristics, and purchase history. Keeping track of the customers' personal characteristics, preference, and purchase in a relational marketing database, and pushing a customer-focused marketing strategy, together represents the single most significant development of modem-day and future marketing.

With the new media world of marketing, branding has to take on mobile marketing, online social marketing, digital advertising as well as maintaining (at least for now) a print and television persona. And by getting orders online that is more conviniant and cheaper to order and to deal with orders, as many orders are processed at the same time. And advertisement on Net is also very low cost method.

e that is more conviniant and cheaper to order and to deal with orders, as many orders are processed at the same time. And advertisement on Net is also very low cost method.

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