How might blogs and podcasts be used to promote websites?

Podcasting is an excellent way to promote your website. Of course you will have to promote your podcast to promote your website for it to work. Podcasting is much like the radio. Pretty much it is recorded digitally then distributed over the Internet. You could record information pieces about your specific niche then mention your website after or during your programing.

Blogging will require extra promotion as well but can be a great vehicle to spread news and information related to your site as well as offer click through links to your web property.

There are various online communities and directories specifically targeted for podcasts and blogs. You can infiltrate this niche market by using their specific media platform. Try searching for groups and joining directories specializing in podcasting and blogging.