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Q: How might managers interpret the potential for their product in a market that is large but poor?
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What are the duties and respocsabilities of a marketing manager?

Marketing managers develop the firm's marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets-for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm's customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing managers work with advertising and promotion managers to promote the firm's products and services and to attract potential usersMarketing managers develop the firm's marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets-for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm's customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing managers work with advertising and promotion managers to promote the firm's products and services and to attract potential users Marketing managers develop the firm's marketing strategy in detail. With the help of subordinates, including product development managersand market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets-for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm's customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing managers work with advertising and promotion managers to promote the firm's products and services and to attract potential users


What is the difference between marketing potential and sales potentials?

Marketing Potential is the total amount of product customers will purchase in a specified period and Sales potential is the maximum percentage of market share a firm can expect for a product. In other words market potential is the total market value of your product and sales potential is the percent of the market your product can take over


What is b2b market research.?

In the b2b market research interviewing the business people like managers, mid-level e managers, senior managers to get an idea of the industry and the insights about various industry segments


Why are the consumers who make up the target market for a product referred to as potential customers?

because market


Why are the consumers who make up the target market a product referred to as potential customers?

because market

Related questions

What are the duties and respocsabilities of a marketing manager?

Marketing managers develop the firm's marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets-for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm's customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing managers work with advertising and promotion managers to promote the firm's products and services and to attract potential usersMarketing managers develop the firm's marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets-for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm's customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing managers work with advertising and promotion managers to promote the firm's products and services and to attract potential users Marketing managers develop the firm's marketing strategy in detail. With the help of subordinates, including product development managersand market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets-for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm's customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing managers work with advertising and promotion managers to promote the firm's products and services and to attract potential users


What is the difference between marketing potential and sales potentials?

Marketing Potential is the total amount of product customers will purchase in a specified period and Sales potential is the maximum percentage of market share a firm can expect for a product. In other words market potential is the total market value of your product and sales potential is the percent of the market your product can take over


What is b2b market research.?

In the b2b market research interviewing the business people like managers, mid-level e managers, senior managers to get an idea of the industry and the insights about various industry segments


What is the salary for product manager?

It depends on the product, the company, the current employment market for product managers, and the individual's education, experience and performance.


Why are the consumers who make up the target market for a product referred to as potential customers?

because market


Why are the consumers who make up the target market a product referred to as potential customers?

because market


Why are the consumers who make up the target market for a product referred to as potential customer?

because market


How do you calculate market potential for a product?

# population x % awareness after one year x % who will actually try product x% availability from distribution channels = potential units


Is a process used to test consumer reactions about a product among potential users?

a test market.


What is the process used to test consumer reactions about a product among potential users?

a test market.


How are Market Potential Value and Market Intensity Index calculated?

The richness of a market or the degree of purchasing power in one country compared to another is the Market Intensity Index. Market Potential Value is determined by multiplying the selling price of the product times the number of prospective clients.


What are market potential indicators?

Market Potential Indicators are statistics that are designed to help managers make decisions regarding expansion in to an emerging market. Some examples are Market Size, Market Growth Rate, Economic Freedom, Country Risk, etc. They are intended to be used in combination with traditional evaluation procedures in order to make the best possible decision.