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The best answer to that question is Ruth Graves Wakefield of Whitmann, Massachusetts , the same city/ location of the Toll House Chocolate Company. Ruth's had an old favorite recipe for "Butter Drop Do" cookies dating back to colonial times. A recipe variation called for baker's chocolate and Ruth found herself without the needed ingredient. She used a bar of semisweet chocolate on hand, she chopped it into pieces and stirred the chunks of chocolate into the cookie dough, assuming that the chocolate would melt and spread throughout each cookie. Instead the chocolate bits held their shape and created a sensation. She called her new creation the Toll House Crunch Cookies. The Toll House Crunch Cookies became very popular with guests at her inn, and soon her recipe was published in a Boston newspaper, as well as other papers in the New England area. Word of the cookie spread and it became popular around 1939.

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