How you think the stereotype of used car dealers developed?

Answer 1

• Plan, develop, and implement a strategy, which will establish the BMW Premium Selection and MINI Cherished used car programmes as market-leaders in Ireland
• Manage the development of the BMW Ireland and dealers used car business to support residual values.
• Maximise dealer profitability on used cars by developing programmes to improve volume and margin retention.
• Set and communicate used car retail sales targets consistent with the Long Range Plan.
• Successfully remarket BMW Ireland fleet cars to the BMW Network.
• Authorise all used car bonus payments.
• Liaise and have input with BMW UK Used Car Development Manager to co-ordinate the Used Car internet Search & Used Car Dealer Portal.
• Provide full range of Point of Sale and Marketing materials to the dealer network
• Manage the implementation and testing of Used Car systems developments.
• Development and co-ordination of Dealer Used Car Photography.
• Liaise and have input with BMW UK Used Car Development Manager to coordinate Standards Checks and re-audits.

Key Accountabilities:

Manage, develop and implement used car strategy including long range planning, input into dealer development facility planning and profitability and provide clear direction for the company's used car sales objectives.

Develop and implement monthly performance reporting for the Used Cars by giving timely and accurate monthly reporting of key measures and residual value tracking for senior management.

Manage, develop and implement end of use strategies and processes for own-fleet used cars to provide cost-efficient refurbishment processes and use of multiple sales channels to the dealer network in order to maximise resale values.

Develop and manage residual value management initiatives to maximise the residual values of BMW products with market influencers.

Develop, implement and manage the Marketing Strategy to ensure latest materials and technology are crafted into dealer marketing plans and utilised.

Develop and manage relationship with Marketing Manager to ensure that central BPS marketing is planned, agreed and delivered.

Ensure national programmes are reflected through the used car operation. Identify and develop relationship with Dealer Development to establish dealership processes that maximise the used car profitability.

Develop and manage relationship with BMW UK Used Car dept to maximise all technological and marketing improvements.

Develop and manage the Used Car budgets and key financial areas to maximise revenue, enhance residual values, and limit financial exposure.

Develop and manage relationship with BMW Financial Services to create attractive support packages and input to residual value setting process.

From

AMIT SHRIVASTAVA

MBA (HRM) , MBA(TQM)

BHOPAL

Answer 2

In the early years of selling used cars unscrupulous dealers would run the odometers back on cars and claim they had far less miles on the odometer than they actually had. Also at that time cars tended to rust, especially in the north, so used car dealers would use filler and paint to hide the rust. They used all kinds of tricks to hide defects in cars. In other words they would cheat the consumer. Not all dealers were doing this but enough were to give the used car dealer a bad reputation.