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Advertising helps make consumers become informed about available products. Advertisements highlight the features of the product so that customers can understand the benefits to them.
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Impact of advertising on consumer's buying behavior?
fok you man
Statement of the problem on advertising?
the impact of branch image and advertisement on consumer buying behavior
Discuss the role of personal selling and advertising in promoting industrial products how does it compare to consumer product promotion?
ROLE OF Personal Selling IN INDUSTRIAL PRODUCTS.-here the marketing communication is used*to inform the customers/ prospects*to create awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decision*to seek commitment*to help to close the sale.--------------------------------------================================ROLE OF Advertising (above and below the line)OF THE INDUSTRIAL PRODUCTS.-here the marketing communication is usedABOVE THE LINE*to MASS inform the customers/ prospects*to create MASS awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decisionBELOW THE LINE*to physically present*to make it visible at the point of sale.*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions*to display and promote*to merchandise the product------------------------------------------------------------------------------ON THE RETAIL FLOOR ----INDUSTRIAL PRODUCTSROLE OF Sales Promotion-here the marketing communication is used*to inform the customers*to physically present*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions--------------------------------------------ROLE OF Direct Mail ---INDUSTRIAL PRODUCTS-here the marketing communication is used*to inform*to talk to individuals*to focus on niche market*to inform the decision makers directly*to advertise cost efficiently*to promote selected market segments*to contact individuals for one-to-one marketing--------------------------------------------------------------------==================================================How does it compare to consumer product promotion.1.CONSUMER PRODUCTS-appeals to the consumer emotions.-appeals to the consumer desires.-influences the buying decisionswith benefits feelings.2.INDUSTRIAL PRODUCTS-appeals to the consumer benefits.-appeals to the consumer ownership.-influences the buying decisionswith the usage values.
How Buying habits and motives as they affect consumer buying decision?
women always shop for clothes no matter how broke they are. this is unchangeble
Which consumer influence is represented by the action of buying an item because everyone else is doing it?
The answer is "Trend"
Impact of advertising on consumer's buying behavior?
fok you man
Effect of advertising on consumer behaviour?
-Often leads the consumer to impulse buying -advertising creating an artificial demand above the individual's basic needs
What best explain the purpose of advertising?
Advertising is about buying the attention of an audience of potential consumers.
Statement of the problem on advertising?
the impact of branch image and advertisement on consumer buying behavior
Discuss the role of personal selling and advertising in promoting industrial products how does it compare to consumer product promotion?
ROLE OF Personal Selling IN INDUSTRIAL PRODUCTS.-here the marketing communication is used*to inform the customers/ prospects*to create awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decision*to seek commitment*to help to close the sale.--------------------------------------================================ROLE OF Advertising (above and below the line)OF THE INDUSTRIAL PRODUCTS.-here the marketing communication is usedABOVE THE LINE*to MASS inform the customers/ prospects*to create MASS awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decisionBELOW THE LINE*to physically present*to make it visible at the point of sale.*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions*to display and promote*to merchandise the product------------------------------------------------------------------------------ON THE RETAIL FLOOR ----INDUSTRIAL PRODUCTSROLE OF Sales Promotion-here the marketing communication is used*to inform the customers*to physically present*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions--------------------------------------------ROLE OF Direct Mail ---INDUSTRIAL PRODUCTS-here the marketing communication is used*to inform*to talk to individuals*to focus on niche market*to inform the decision makers directly*to advertise cost efficiently*to promote selected market segments*to contact individuals for one-to-one marketing--------------------------------------------------------------------==================================================How does it compare to consumer product promotion.1.CONSUMER PRODUCTS-appeals to the consumer emotions.-appeals to the consumer desires.-influences the buying decisionswith benefits feelings.2.INDUSTRIAL PRODUCTS-appeals to the consumer benefits.-appeals to the consumer ownership.-influences the buying decisionswith the usage values.
How Buying habits and motives as they affect consumer buying decision?
women always shop for clothes no matter how broke they are. this is unchangeble
How can consumer tastes and preferences influence demand?
consumer buying increases demand when the supply begins to drop the demand goes up.
Why do many firms use a family brand What are the risks associated with this?
ROLE OF Personal Selling IN INDUSTRIAL PRODUCTS.-here the marketing communication is used*to inform the customers/ prospects*to create awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decision*to seek commitment*to help to close the sale.--------------------------------------================================ROLE OF Advertising (above and below the line)OF THE INDUSTRIAL PRODUCTS.-here the marketing communication is usedABOVE THE LINE*to MASS inform the customers/ prospects*to create MASS awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decisionBELOW THE LINE*to physically present*to make it visible at the point of sale.*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions*to display and promote*to merchandise the product------------------------------------------------------------------------------ON THE RETAIL FLOOR ----INDUSTRIAL PRODUCTSROLE OF Sales Promotion-here the marketing communication is used*to inform the customers*to physically present*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions--------------------------------------------ROLE OF Direct Mail ---INDUSTRIAL PRODUCTS-here the marketing communication is used*to inform*to talk to individuals*to focus on niche market*to inform the decision makers directly*to advertise cost efficiently*to promote selected market segments*to contact individuals for one-to-one marketing--------------------------------------------------------------------==================================================How does it compare to consumer product promotion.1.CONSUMER PRODUCTS-appeals to the consumer emotions.-appeals to the consumer desires.-influences the buying decisionswith benefits feelings.2.INDUSTRIAL PRODUCTS-appeals to the consumer benefits.-appeals to the consumer ownership.-influences the buying decisionswith the usage values.
Environmental factor affecting consumer business buying decision?
I don't know that's why I need help...
Which consumer influence is represented by the action of buying an item because everyone else is doing it?
The answer is "Trend"
What is the impact of advertising on consumer buying behavior?
Typically, advertising drives up the amount of consumers who are attempting to buy products. This is not always the case, as some advertisements miss their mark, but the goal is always for advertising to increase the amount of consumption.
What has the author Nancy Sellers written?
Nancy Sellers has written: 'Buying and caring for your car and Insurance for your life, health, and possessions' -- subject(s): Automobiles, Insurance, Purchasing 'Ordering from catalogs and dining out' -- subject(s): Consumer education, Mail-order business, Restaurants 'Advertising techniques and consumer fraud' -- subject(s): Consumer education, Consumer protection, Deceptive advertising
