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Investors are said to be more market oriented than product oriented .?
Wiki User
∙ 12y ago
well i think being an investor a person want to earn more and more after investment so if he invest on a project or product which donot hold market share or which has no market than obviously all the investment donot get the maximum profit and the profit is first piority of investor rahther than product quality or product image because if there is no demand of that product in the market and no one need that product than it will be big lose for investor thats why investors are more market oriented than product oriented
Wiki User
∙ 12y ago
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What are the advantages of product oriented marketing?
Product oriented marketing as suggested concerns itself more on the product rather than on the customer. Its advantages are usually the quality and value of their products.
What differentiates marketing oriented company from market oriented company?
A marketing-oriented company and a market-oriented company both focus on understanding and meeting customer needs, but they approach this goal in slightly different ways. Here's how they differ: Customer Focus vs. Market Focus: Marketing-Oriented Company: This type of company primarily focuses on its existing products or services and seeks to promote and sell them to customers. They may use market research and customer feedback to refine their marketing strategies, but the core emphasis is on promoting what they already have. Market-Oriented Company: A market-oriented company, on the other hand, places a higher emphasis on continuously studying the market and customer preferences. They are more adaptable and open to changing their product or service offerings based on the evolving needs and trends in the market. They are proactive in identifying emerging opportunities and threats. Product-Centric vs. Customer-Centric: Marketing-Oriented Company: Such a company is often product-centric. They develop products or services first and then create marketing strategies to sell them. Customer needs are considered, but they may not be the primary driver behind product development. Market-Oriented Company: A market-oriented company is customer-centric. They prioritize understanding customer needs and preferences before developing or modifying products and services. Customer input guides the product development process, ensuring that the company delivers what the market demands. Long-Term vs. Short-Term Focus: Marketing-Oriented Company: These companies may focus more on short-term sales and promotional tactics to boost immediate revenue. Market-Oriented Company: Market-oriented companies often have a long-term perspective. They build strong customer relationships and invest in research and development to stay relevant in the market over time. Market Research vs. Customer Relationship: Marketing-Oriented Company: They may conduct market research to identify target audiences and promote products effectively. Market-Oriented Company: Market-oriented companies not only conduct market research but also establish strong customer relationships. They engage in ongoing dialogue with customers to understand their evolving needs and preferences. In summary, while both types of companies aim to satisfy customer needs, marketing-oriented companies tend to prioritize their existing products and short-term gains, whereas market-oriented companies put the customer at the center of their business strategy, focusing on long-term success and adaptability to changing market conditions.
What is the meaning of market myopia?
Mistakes of paying more attention to the specific product a company offerthat to the benefit &experienced produced by these product
How do you make a pricing strategy for the tourism business?
Deciding on a pricing strategy for a tourism business is wholly dependent on the businesses marketing objectives. The strategies developed are affected both by the internal factors and external factors. Pricing Strategies fall broadly under two categories: Profit Oriented; and Non-Profit Oriented. The profit oriented looks at ways in which the maximum profit can be obtained for the product/service. The non profit oriented could be either sales oriented or status quo oriented. Sales oriented could see the business try to maximise sales through reducing prices, the idea being that you stack high and sell low. By setting prices low, and excitement for new products is produce, which generates more customers/sales. This is also use to grow the market share, where the long term benefit is more important than immediate profits. Status Quo oriented can be for the companies survival in an economic slump, and the business has too much capacity, or when there is a change in the customers wants. Status quo also us used to obtain a dominant market position, and maintain that position and market share. The belief is that the company with the highest market share will eventually enjoy low costs and high long-run profit, so prices are set as low as possible, and these low prices create demand for the product/service, and as the demand increases, the low-revenue business is replaced with higher revenue business as the prices are raised.
What is market aggregation?
Well market aggregation a.k.a mass marketing or undifferentiated marketing, is simply marketing a product to the largest audience possible this leads to heavy exposure of the brand and product. This also leads to reduced cost in marketing the product. Usually undifferentiated marketed products are simple and seen as neccessities such as toothpaste or toilet paper. The key disadvantage to mass marketed products is that it leaves opportunities for competitiors to set up business and market a product to a individual segmented market, meaning it is more difficult to satisfy the needs and wants of customers in the total market. the key advantage is it operates in a larger market and hence more opportunities. An example would be let's say for toothpaste, toothpaste for sensitive teeth would be segmentation whereas toothpaste for the entire market would be using market aggregation theory. market segmentation is referring in this case to a more niche market or differentiated marketing, it is simply a product which is marketing to a distinct target market. that is the product is marketed to a specific segment of the total market and thus it is more easily tailored to satisfy the needs and wants of the target market. This has a key advantage to satisfy the customers but has the disadvantage of a smaller market and hence less opportunities. An example would be for computers, computers which we're sold in the earlier days were standard and sold to the entire market with the exact specifications, computers today sold by certain vendors are sold with customized specifications.
What is product oriented marketing?
Product oriented marketing is a business approach that focuses on the firm's product in trying to garner more market share for a firm. Other approaches include sales and market orientation.
External factors that affect a market-oriented business indirectly?
Product oriented marketing will primarily be focused on the product itself. The marketing will work to convey the product's functionality and appearance. The market oriented approach will focus more on the appeal or social status the product provides.
Should service organizations be more market oriented than manufacturing organizations?
Any business regardless of industry or function has to be market oriented.
What are the advantages of product oriented marketing?
Product oriented marketing as suggested concerns itself more on the product rather than on the customer. Its advantages are usually the quality and value of their products.
What differentiates marketing oriented company from market oriented company?
A marketing-oriented company and a market-oriented company both focus on understanding and meeting customer needs, but they approach this goal in slightly different ways. Here's how they differ: Customer Focus vs. Market Focus: Marketing-Oriented Company: This type of company primarily focuses on its existing products or services and seeks to promote and sell them to customers. They may use market research and customer feedback to refine their marketing strategies, but the core emphasis is on promoting what they already have. Market-Oriented Company: A market-oriented company, on the other hand, places a higher emphasis on continuously studying the market and customer preferences. They are more adaptable and open to changing their product or service offerings based on the evolving needs and trends in the market. They are proactive in identifying emerging opportunities and threats. Product-Centric vs. Customer-Centric: Marketing-Oriented Company: Such a company is often product-centric. They develop products or services first and then create marketing strategies to sell them. Customer needs are considered, but they may not be the primary driver behind product development. Market-Oriented Company: A market-oriented company is customer-centric. They prioritize understanding customer needs and preferences before developing or modifying products and services. Customer input guides the product development process, ensuring that the company delivers what the market demands. Long-Term vs. Short-Term Focus: Marketing-Oriented Company: These companies may focus more on short-term sales and promotional tactics to boost immediate revenue. Market-Oriented Company: Market-oriented companies often have a long-term perspective. They build strong customer relationships and invest in research and development to stay relevant in the market over time. Market Research vs. Customer Relationship: Marketing-Oriented Company: They may conduct market research to identify target audiences and promote products effectively. Market-Oriented Company: Market-oriented companies not only conduct market research but also establish strong customer relationships. They engage in ongoing dialogue with customers to understand their evolving needs and preferences. In summary, while both types of companies aim to satisfy customer needs, marketing-oriented companies tend to prioritize their existing products and short-term gains, whereas market-oriented companies put the customer at the center of their business strategy, focusing on long-term success and adaptability to changing market conditions.
When a product is in demand what happens to the demand curve?
the market demand for the product. undefined. more inelastic than the market demand for the product. more elastic than the market demand for the product
How can a firm avoid marketing myopia?
by providing more customer-oriented service rather than product-oriented service.
In what conditions can the product-oriented performance assessment be used more appropriately?
ambot!
In what conditions can the product oriented performance assessment be used more appropriately?
ambot!
Why do you think market-oriented agriculture is more productive than subsistence agriculture?
Agriculture is characterised by a dualistic structure of market-oriented commercial farms and much small-scale subsistence farming.
What is profit oriented objectives?
their main goal of course is to gain more profit for the target market.
What is the difference between bear and bull markets when it comes to stock investing?
Bull market investors have a more hopeful attitude about the state of things and thus the bull markets are rising whereas bear market investors take a more pessimistic stance on things and are thus falling.
