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Yes. They can design products around too many segments and not have enough business in any of them to justify the costs of such a complex product line.
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Explain the difference between the terms segmentation and targeting?
When you decide on which criteria to segment the market i.e. demographic,physographic,geographic etc ,segmentation phase is over. On analyzing the segmented market, when you decide which segment to actually offer you product/service ,you have finished targeting. manishmakhija69@gmail.com for comments
How can a business increase its market share?
Market share is the amount of sales held by a business in the market. It can be increased in a number of ways such as : By Merging with or taking over another firm By adapting an advertising campaign By using various promotional methods By using various pricing strategies to eliminate competitors. Regards, Ahmed Ellahi Khan.
Aims and objectives for a small medium and large business?
Aim for a small business can "Survival", to survive in the market and look for profits. Aim for a medium sized business would be to maximize their profits and growth to expand their current business operations and increase market share. Aims for Large business would be external growth,i.e taking over their competitors in the market. Secondly it would be adding value and quality to their products, and finally providing service to the community in some way, like giving funds to charities and opening up it's branches in development area where development is required.
What are the factors on which market segmentation depends?
Depends on factors like No of Branchers No of Employees Volume of Business Company Turn over Company Assets Belongs to any Group.. If yes how big the Group is..
Why do you carry out research?
Research can help you define your target market, assist in estimating market demand for your product, help in defining the qualities the market values in your product, finding the best medium to communicate with those potential customers, and reduce the risk of inopportune market investments. Ton's of people create new products or launch business ventures every year with no foreknowledge of the market demand, only to find they have over estimated the probabilities of success.
What are the disadvantages for a consumer?
There is a danger with segmentation: too much of a good thing. It is possible to over-segment your target market to the point where the market is so small it is no longer feasible to address the market profitably.
What is difference between market capital and turnover?
Market capital is teh total turn over of the market in a perticular period .Where as Turn over is the single business activity"s investment and return .
When the process of entry or exit ends in a perfectly competitive market?
The idea of a perfectly competitive market is that no one business or entity is large enough to hold power over a market or product. Zero entry and exit barriers make this possible, because it means that the market is ever changing as businesses fail and new companies emerge.
What is the definition of a market as it relates to online marketing?
Online marketing is the technqiue to promote any business over the internet to spread its awareness all over the world. By doing this market of these businesses grows quickly and in turn they can generate huge customers base for their business instantly. Enhancing the popularity of any business in the market by doing online marketing is what the business professionals do nowadays more strategically.
Explain the difference between the terms segmentation and targeting?
When you decide on which criteria to segment the market i.e. demographic,physographic,geographic etc ,segmentation phase is over. On analyzing the segmented market, when you decide which segment to actually offer you product/service ,you have finished targeting. manishmakhija69@gmail.com for comments
Definition of large scale business?
A large scale business is a large company. A more specific way of defining "large scale business" is "large cap business," in which "cap" refers to "market cap." A large cap business is generally business with a market cap over $10 billion.
Why might a business want to take over a competitor?
A business may want to take over a competitor in order to increase their market share. This involves taking the customers from their competitors, so if the sales of the business grow faster than total sales in the market, its share of the market will increase. A growing market share means that more customers will want to buy from a popular company and some retailers might be more prepared to stock products from this business.
What are the benefits of Forex Market?
The benefit of the Forex Market is that it is globalized so that you can do business with people from all over the world, not just localized businessmen.
Is it possible to get a business education online?
Yes it is possible to get a business education online. Many well established business schools have online courses so that people from all over the country can attend.
Is regular MBA from Sikkima Manipal University possible and what is its market value?
Yes, regular MBA from Sikkima Manipal University is possible at Liberation Business School-Malad. Liberation Business School is the fastest growing business school in Mumbai. The faculty are simply the best and there is lot of industry interaction. You get 100% placement support and 4 certificates over and above the MBA degree. The institute has a state-of-the-art campus at Malad, Mumbai. The MBA at Liberation Business School has a good market value, placements happen in the finest companies of India. Best of luck.
Meaning of brand dilution?
The risk of over extension is brand dilution where the brand loses its brand associations with a market segment, product area, or quality or price.
What did the government claim Microsoft did to illegally extend it control over the market?
It had used predatory pricing to drive competitors out of business
