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Is oxiclean an emotional or rational buy?

Updated: 8/20/2019
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11y ago

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Oxiclean is a great addition to my laundry supplies. I use it very often for stains.

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11y ago
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Q: Is oxiclean an emotional or rational buy?
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Difference between emotional buying motives and rational buying motives?

Rational motives are conscious, factual, and logical reasons for a purchase. Emotional motives are feelings experienced by a customer through association with a product. Love, guilt, fear, and social approval often prompt us to buy.


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Is it true that with emotional distress risen to the point of violence your mind is capable of rational function?

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What has the author J HAIDT written?

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