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Buying Decision differs from person to person. Deepening upon the need of the person, the decision gets change; Even if the product is small. There are different factors which influences the nature of buying. Hence buying decision has been classified into four different categories.These are classified depending upon the degree of involvement and degree of difference among brands.
1. Complex Buying behavior: This situation involves the high level of involvement from consumers and the same with the difference among brands. These cases arise when the product is of high price, risky, high for servicing, and so on. For Ex: Buying a laptop/Car. Here the product is expensive and there is a significant difference among the brands.
2. Dissonance reducing behavior: This involves high involvement of the buyer but a less significance difference among the brands. For ex: Buying an Air Conditioner. Here the product is highly priced but almost all every brand gives the same features. Sometimes this may involve the post purchase dissonance behavior. Here the consumer looks at the disadvantages of the product after purchase.
3. Habitual Buying Behavior: Here there will not be any kind of involvement from the consumer. Here the purchase happens depending upon the Brand familiarity. Here the consumer involvement is low and less differences among brands. This happens based on the habits of buying. For Ex: Buying of a liquid soap . Most of the people prefer Dettol because of the brand. But there are other products like Lifebuoy with less significant difference.
4. Variety Seeking Buying Behavior: Here the consumer involvement is low but there will be significant difference among brands. For Ex: Biscuits, when we buy a biscuit we do not know the taste hence after consumption only we can tell that whether to go for the brand or not for the next time. Here the companies try to change the nature to Habitual Buying behavior by different strategies. Sometimes this depends upon the retailers too.
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Consumer buying situations?
Consumer buying situations are not same all the time. It varies depending on need. The consumer buying behavior is classified into four types: Minor New Purchase ,Minor Re-Purchase, Major New Purchase, Major Re-Purchase.
What is the difference in nature between consumer and business marketing?
The nature and characteristics of the business market, the types of consumers, the different buying situations that occur in businesses and organizations, who is involved in the decision-making process and the business-to-business buying process
What are the three types of demand behavior?
what are the three types o demand behavior
How buyer behavior affects marketing activities in two different buying situations?
they are different types of buying behavoir a business man and a student is an example. they think about different things. a business man might think about the cost and the student might think about the quality or name of brand
What are the four types of factors that can influence decision making?
THEY ARE (a) MICRO ENVIRONMENT (b) MACRO ENVIRONMENT (c) MARKET ENVIRONMENT
What are the four types of buying behavior?
complex buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior
Consumer buying situations?
Consumer buying situations are not same all the time. It varies depending on need. The consumer buying behavior is classified into four types: Minor New Purchase ,Minor Re-Purchase, Major New Purchase, Major Re-Purchase.
What are the types of animal behavior?
complex buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior
Ibentify major types of buying situation?
There are three types of buying situations.· At one extreme is the Straight rebuy, which is a fairly routine decision.· At the other extreme is the new task, which may call for thorough research.· In the middle is the modified rebuy, which requires some research.New task: is a purchase decision that requires thorough research such as a new product.Straight rebuy: is a routine purchase decision such as a reorder without any modification.Modified rebuy: is a purchase decision that requires some research where the buyer wants to modify the product specification, price, terms, or suppliers.
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What are the advantages and disadvantages of types of leadership?
The advantage of the democratic is that the subject are involved in the major decision making that affects their lives.
What is the difference in nature between consumer and business marketing?
The nature and characteristics of the business market, the types of consumers, the different buying situations that occur in businesses and organizations, who is involved in the decision-making process and the business-to-business buying process
What are the three types of demand behavior?
what are the three types o demand behavior
What are different types of organization in organisational behavior?
What are different types of organization in organisational behavior?"
What are the five types of behavior?
The five types of behavior are innate behavior (instinct), learned behavior (conditioning), social behavior (interactions with others), emotional behavior (expressions of feelings), and adaptive behavior (adjusting to the environment).
Types of good behavior?
helping others and not asking for anything in return.
3 major types of business buying situations and what differentiates each from the other two?
A straight rebuy is a fairly routine decision in which the buyer reorders without any modifications from existing suppliers. In a modified rebuy, the buyer wants to modify product specifications, prices, terms, or suppliers and usually involves more decision participants. A company buying a product or service for the first time faces a new task situation. It is the marketer's greatest opportunity and challenge because of the additional risk or cost, the larger number of decision participants, and the greater effort required to collect all of the needed information
