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For example, those who are running an e-commerce business will have different techniques than those who have a standard "real world" business headquarters. Also, different real world businesses may have different techniques dependent upon the size of the business and where they may be dealing with customers.
First, let's look at e-commerce. Amazon.com is a great example of how distribution can be arranged to make things more convenient for customers. Amazon offers free standard shipping for items that are advertised through Amazon. One of the reasons that they are able to do this is because they have distribution centers located all over the place. When you make a purchase from the site, you will receive your packages from a particular distribution center and the location of the center is based on whichever one of the Amazon fulfillment centers is nearest you and contains the item within its standard inventory.
This results in savings for the customer as well as faster receipt of items purchase, as they often do need to travel very far. It also means that packages are less likely to arrive damaged or in poor condition, as they don't have to be in transit as long or switch hands as many times.
Next, there are stores that you can walk into and order from their display inventory. The item will then be sent to you from a local distribution center that is found in another part of your city or state. This method allows stores to cut down on transportation costs as items don't have to be shipped in large quantities to each individual store. They are just housed at a central distribution warehouse instead.
The savings that companies see in their own transportation, warehousing, labor and other costs translate to savings in final prices for customers. They also usually mean that fulfillment processes are more reliable as well, as the network for handling distribution isn't as complex and prone to problems of challenges.
To provide convenience to customers, before distributing products the following factors should be considered: the right place, timing, the right quantity and the right price.
The 4 C's are: Customer Value (Not product) Cost (Not price) Convenience (Not place) Communication (Not promotion)
The operational dimension of marketing includes the building of the promotion and operational communications campaign. Other activities include customer service, distribution, and merchandising.
Cost saving,time saving,customer convenience,customers can buy in small quantities and resellers help boosting sales.
Marketing logistics are basically the physical distribution of goods. Marketing logistics involve planning, delivering, and controlling the flow of physical goods to a market as well as the material and information necessary to meet customer demands. The demands of the customer must be met at a profit that increases revenue for the orginization.
To provide convenience to customers, before distributing products the following factors should be considered: the right place, timing, the right quantity and the right price.
Customer Content Community Context Convenience Cohesion Conversion
Customer, content, context, community, convenience, coherence, and conversion
The 4 C's are: Customer Value (Not product) Cost (Not price) Convenience (Not place) Communication (Not promotion)
The 4Cs of marketing refer to the key components of a marketing strategy: Customer, Cost, Convenience, and Communication. By focusing on these elements, businesses can better understand their target market, offer competitive pricing, provide convenience to customers, and effectively communicate their value proposition. This approach helps in creating a customer-centric marketing strategy that drives success.
Marketing orientation. They focus on what the customer wants. The make themselves known and better than the competition in the marketplace by cost, convenience, and service.
intensive distribution
Martin Christopher is an author known for his works in the field of logistics and supply chain management. Some of his popular books include "Logistics and Supply Chain Management" and "Marketing Logistics". He is recognized for his expertise and contributions to the field.
The operational dimension of marketing includes the building of the promotion and operational communications campaign. Other activities include customer service, distribution, and merchandising.
Cost saving,time saving,customer convenience,customers can buy in small quantities and resellers help boosting sales.
Marketing logistics are basically the physical distribution of goods. Marketing logistics involve planning, delivering, and controlling the flow of physical goods to a market as well as the material and information necessary to meet customer demands. The demands of the customer must be met at a profit that increases revenue for the orginization.
Customer Characteristics, Product Attributes, Type of Organization, Competition, Marketing Environmental Forces and Characteristics of Intermediaries are all factors in selecting a distribution channel.