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intro includes definitions of terms needs and wants. marketing and consumrs. needs are the biological or primary factors need for the survival of an individual.includes food clothing and shelter. secondary needs are the wants or the desires of an individual they can b the quality education.beauty products or the glosaries.branded footwares or the clothings these are the needs and wants. consumer is the mango man who consume the products sometym wid good or no good knw how of a product.marketing is the concept holds that acheving organizational goals depends on knowing the needs and wants of target maekets and delivering the desired satisfaction.Marketing Reflects The Needs And Wants Of Customers
Ever since man started trading goods, marketing was created. Marketing has evolved and there were several phases in its evolution. First, there was the production of the product, with no consideration on customers' wants and needs. Secondly, customer's wants and needs were not really considered as products were pretty much standardized. Lastly, products were differentiated and a focus on customer's wants and needs came to the forefront of business concern, which was the needs and wants of customers. (Kotler, P. & Keller, K.).
Marketing involves the satisfying customer's needs and wants. An essential factor in the marketing process as well as a business, your goal is to provide value to the customer for a profit. (Kotler, P. & Keller, K.) A successful marketing manager must be open-minded and think from a customer's perspective. Thinking like a customer is an intricate tool to a successful marketing manager. You must ask yourself, what does the customer want and need? Successful companies
*it reflects in sch a way that it shape the demands of a consumer
*it help consumer in judging the correct or benificial product
*it creat the snce and hlp in discriminating the nds and wants of a prodct thus it reflcts thends and wants
*basc channels of markting are .intrnt ,role of print and electond media
*througn advertisement
conclusion
- *'Marketing merely reflects the needs and wants of customers.' We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need
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Does marketing merely reflect the needs and wants of consumers?
yeah
Why is that the study and practice of marketing become useless exercise when consumers seek to satisfy their needs and wants at all costs?
do you agree that since consumers will search for their needs marketing becomes a useless excercises/
Does marketing shape consumer needs?
Marketing shapes consumers desires/wants, but needs are always there. Marketing can influence the brand a person buys, but if one needs facial tissues, they'll get Puffs or Kleenex depending upon the marketing that has reached them, price and experience. It doesn't affect the need for the product, just the name of product purchased.
What does marketing and advertising do for a company?
Marketing and advertising theoretically increase a company's profit. Consumers will buy a product based on their perception of its value in relation to their own needs. So the purpose of marketing, beyond simply making consumers aware of a given product, is to convince them that they need it, and furthermore, that it outperforms its competitors. In theory, this will increase profits.
What is a market oriented mission statement?
A market oriented mission statement is one that tries to address the needs of customers that are not so common. This is a different marketing approach where the suppliers try to identify the needs of consumers.
Does marketing merely reflect the needs and wants of consumers?
yeah
What is the marketing effort done for?
The aim of the marketing effort is to satisfy the needs and wants of consumers
Why is that the study and practice of marketing become useless exercise when consumers seek to satisfy their needs and wants at all costs?
do you agree that since consumers will search for their needs marketing becomes a useless excercises/
What is an undifferentiated marketing strategy?
An undifferentiated marketing strategy occurs when a firm focuses on the common needs of consumers rather than their different needs
What is a person or company that produces a good or service that satisfies consumers' needs and wants?
marketing advertising and sales
Does marketing shape consumer needs?
Marketing shapes consumers desires/wants, but needs are always there. Marketing can influence the brand a person buys, but if one needs facial tissues, they'll get Puffs or Kleenex depending upon the marketing that has reached them, price and experience. It doesn't affect the need for the product, just the name of product purchased.
What is market orientation?
The orientation of the organization to the Marketing concept. The marketing concept is one where the organization is focused on the 3 pillars of marketing: # Customer Focus # Coordinated marketing # Profitability
What does marketing and advertising do for a company?
Marketing and advertising theoretically increase a company's profit. Consumers will buy a product based on their perception of its value in relation to their own needs. So the purpose of marketing, beyond simply making consumers aware of a given product, is to convince them that they need it, and furthermore, that it outperforms its competitors. In theory, this will increase profits.
What the differences between marketing concept vs societal marketing concept?
marketingmarketing concept hold as that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors doSocietal marketingSocietal marketing concept holds that a company should make good marketing decisions by considering consumers' wants, the company's requirement, consumers' longterm interests, and society's longrun interests
What is a market oriented mission statement?
A market oriented mission statement is one that tries to address the needs of customers that are not so common. This is a different marketing approach where the suppliers try to identify the needs of consumers.
How the 4 P's work together?
The 4 P's of marketing (product, price, place, promotion) work together to create a cohesive marketing strategy. The product addresses the needs of the target market, the price reflects the value perceived by consumers, the place ensures convenient access to the product, and promotion communicates the product's benefits and drives sales. By aligning these elements, companies can effectively reach customers and drive success.
How has marketing management changed in recent years?
Marketing is always in a state of evolution as the needs and wants of consumers change. In recent years, there has been a movement from focusing on how to get consumers to buy our product to how can we create a product that will satisfy the needs of our targeted consumers. The importance of creating products that satisfy needs of a target market is best visualized with the example of the Segway scooter. This was a product that was mass marketing and failed because it failed to meet a market's need. In this case, Segway's target market was everybody and it was marketed as a replacement for cars. There was no evident consumer need or desire to find an alternative to automobiles and therefore, the product failed. Marketing management today is ensuring that your product conforms to the consumer, instead of trying to conform the consumer to your product.
