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Does marketing merely reflect the needs and wants of consumers?
Wiki User
∙ 14y ago
yeah
Wiki User
∙ 14y ago
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Does marketing shape consumer needs or does marketing merely reflect the needs and wants of consumers?
Marketing has a strong influence on what the consumer buys, which may not necessarily reflect what they really need. +++ I agree but think it's a bit subtler and sneakier than that. By careful manipulation the sellers can ensure you buy only what they want you to buy, by denying choice in the matter. Consequently when challenged they give the entirely logical response of high sales figures indicating demand, deflecting attention from the point that the demand for that option exists because there is little or no choice. Want an example? Just look at the computer you are using now!
Why is that the study and practice of marketing become useless exercise when consumers seek to satisfy their needs and wants at all costs?
do you agree that since consumers will search for their needs marketing becomes a useless excercises/
Does marketing shape consumer needs?
Marketing shapes consumers desires/wants, but needs are always there. Marketing can influence the brand a person buys, but if one needs facial tissues, they'll get Puffs or Kleenex depending upon the marketing that has reached them, price and experience. It doesn't affect the need for the product, just the name of product purchased.
What does marketing and advertising do for a company?
Marketing and advertising theoretically increase a company's profit. Consumers will buy a product based on their perception of its value in relation to their own needs. So the purpose of marketing, beyond simply making consumers aware of a given product, is to convince them that they need it, and furthermore, that it outperforms its competitors. In theory, this will increase profits.
What is a market oriented mission statement?
A market oriented mission statement is one that tries to address the needs of customers that are not so common. This is a different marketing approach where the suppliers try to identify the needs of consumers.
What is the marketing effort done for?
The aim of the marketing effort is to satisfy the needs and wants of consumers
Does marketing shape consumer needs or does marketing merely reflect the needs and wants of consumers?
Marketing has a strong influence on what the consumer buys, which may not necessarily reflect what they really need. +++ I agree but think it's a bit subtler and sneakier than that. By careful manipulation the sellers can ensure you buy only what they want you to buy, by denying choice in the matter. Consequently when challenged they give the entirely logical response of high sales figures indicating demand, deflecting attention from the point that the demand for that option exists because there is little or no choice. Want an example? Just look at the computer you are using now!
Why is that the study and practice of marketing become useless exercise when consumers seek to satisfy their needs and wants at all costs?
do you agree that since consumers will search for their needs marketing becomes a useless excercises/
What is an undifferentiated marketing strategy?
An undifferentiated marketing strategy occurs when a firm focuses on the common needs of consumers rather than their different needs
What is a person or company that produces a good or service that satisfies consumers' needs and wants?
marketing advertising and sales
Does marketing shape consumer needs?
Marketing shapes consumers desires/wants, but needs are always there. Marketing can influence the brand a person buys, but if one needs facial tissues, they'll get Puffs or Kleenex depending upon the marketing that has reached them, price and experience. It doesn't affect the need for the product, just the name of product purchased.
What is market orientation?
The orientation of the organization to the Marketing concept. The marketing concept is one where the organization is focused on the 3 pillars of marketing: # Customer Focus # Coordinated marketing # Profitability
What does marketing and advertising do for a company?
Marketing and advertising theoretically increase a company's profit. Consumers will buy a product based on their perception of its value in relation to their own needs. So the purpose of marketing, beyond simply making consumers aware of a given product, is to convince them that they need it, and furthermore, that it outperforms its competitors. In theory, this will increase profits.
What the differences between marketing concept vs societal marketing concept?
marketingmarketing concept hold as that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors doSocietal marketingSocietal marketing concept holds that a company should make good marketing decisions by considering consumers' wants, the company's requirement, consumers' longterm interests, and society's longrun interests
What is a market oriented mission statement?
A market oriented mission statement is one that tries to address the needs of customers that are not so common. This is a different marketing approach where the suppliers try to identify the needs of consumers.
How has marketing management changed in recent years?
Marketing is always in a state of evolution as the needs and wants of consumers change. In recent years, there has been a movement from focusing on how to get consumers to buy our product to how can we create a product that will satisfy the needs of our targeted consumers. The importance of creating products that satisfy needs of a target market is best visualized with the example of the Segway scooter. This was a product that was mass marketing and failed because it failed to meet a market's need. In this case, Segway's target market was everybody and it was marketed as a replacement for cars. There was no evident consumer need or desire to find an alternative to automobiles and therefore, the product failed. Marketing management today is ensuring that your product conforms to the consumer, instead of trying to conform the consumer to your product.
Is marketing creating or satisfying needs?
marketing is at the heart of satisfying customers needs
