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Does marketing shape consumer needs or does marketing merely reflect the needs and wants of consumers?
Wiki User
∙ 8y ago
Marketing has a strong influence on what the consumer buys, which may not necessarily reflect what they really need.
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I agree but think it's a bit subtler and sneakier than that. By careful manipulation the sellers can ensure you buy only what they want you to buy, by denying choice in the matter. Consequently when challenged they give the entirely logical response of high sales figures indicating demand, deflecting attention from the point that the demand for that option exists because there is little or no choice. Want an example? Just look at the computer you are using now!
Wiki User
∙ 8y ago
ልዑል ከበደ
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Does marketing merely reflect the needs and wants of consumers?
yeah
The concept that marketing is a response to consumer's need is relatively new.What do you think marketing used to be like?
Marketing before was more simple due to the fact that many products didn't have competition and merely needed a good advertising campaign to dominate all share in a market. Needs I assume were created through advertising in the beginning.
Is green marketing the same as societal marketing?
It depends what type of organization is performing green marketing. If it is a green company from the beginning then it is merely marketing, but if it is a company normally associated with another product like say insurance, then it is societal marketing.
Marketing merely reflects the needs and wants of consumers?
intro includes definitions of terms needs and wants. marketing and consumrs. needs are the biological or primary factors need for the survival of an individual.includes food clothing and shelter. secondary needs are the wants or the desires of an individual they can b the quality education.beauty products or the glosaries.branded footwares or the clothings these are the needs and wants. consumer is the mango man who consume the products sometym wid good or no good knw how of a product.marketing is the concept holds that acheving organizational goals depends on knowing the needs and wants of target maekets and delivering the desired satisfaction.Marketing Reflects The Needs And Wants Of CustomersEver since man started trading goods, marketing was created. Marketing has evolved and there were several phases in its evolution. First, there was the production of the product, with no consideration on customers' wants and needs. Secondly, customer's wants and needs were not really considered as products were pretty much standardized. Lastly, products were differentiated and a focus on customer's wants and needs came to the forefront of business concern, which was the needs and wants of customers. (Kotler, P. & Keller, K.).Marketing involves the satisfying customer's needs and wants. An essential factor in the marketing process as well as a business, your goal is to provide value to the customer for a profit. (Kotler, P. & Keller, K.) A successful marketing manager must be open-minded and think from a customer's perspective. Thinking like a customer is an intricate tool to a successful marketing manager. You must ask yourself, what does the customer want and need? Successful companies*it reflects in sch a way that it shape the demands of a consumer*it help consumer in judging the correct or benificial product*it creat the snce and hlp in discriminating the nds and wants of a prodct thus it reflcts thends and wants*basc channels of markting are .intrnt ,role of print and electond media*througn advertisementconclusion*'Marketing merely reflects the needs and wants of customers.' We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need
The nature of service consumption?
the term consumption is often equated in the economic literature with consumer and corporate expenditures. in reality the word means "the act or process of using something up". its easy to understand how packaged goods are consumed. in service marketing, customers didn`t normally obtain ownership of services. they merely acquire the right to a performance that makes use of the service firms assets.
Does marketing merely reflect the needs and wants of consumers?
yeah
Do theatre and films merely reflect changes in society?
yes theatre and films merely reflect changes in society
The concept that marketing is a response to consumer's need is relatively new.What do you think marketing used to be like?
Marketing before was more simple due to the fact that many products didn't have competition and merely needed a good advertising campaign to dominate all share in a market. Needs I assume were created through advertising in the beginning.
Do stars and planets glow?
Stars do, by their own power. Planets merely reflect light.
Is green marketing the same as societal marketing?
It depends what type of organization is performing green marketing. If it is a green company from the beginning then it is merely marketing, but if it is a company normally associated with another product like say insurance, then it is societal marketing.
Does Taylor swift use her own perfume?
Very doubtful. It is merely a marketing ploy.
Why do satellites suddenly emit a very bright white light?
Planets cannot emit light. They merely reflect light from nearby stars.
What does it mean to dream about exercising?
The dream might merely reflect the dreamer's daily activity, or the dreamer's inner sense that such activity is needed.
Are all nebulae luminous?
Technically, no nebulae are luminous. The ones that appear as such have stars either within or near them, and the nebulae merely reflect the light emitted by these stars.
What does it mean when you dream your favorite sport?
It is perfectly natural to dream about your favorite sport. Such dreams merely reflect your thoughts and interests and provide pleasant dream experiences. They have no further significance.
Marketing merely reflects the needs and wants of consumers?
intro includes definitions of terms needs and wants. marketing and consumrs. needs are the biological or primary factors need for the survival of an individual.includes food clothing and shelter. secondary needs are the wants or the desires of an individual they can b the quality education.beauty products or the glosaries.branded footwares or the clothings these are the needs and wants. consumer is the mango man who consume the products sometym wid good or no good knw how of a product.marketing is the concept holds that acheving organizational goals depends on knowing the needs and wants of target maekets and delivering the desired satisfaction.Marketing Reflects The Needs And Wants Of CustomersEver since man started trading goods, marketing was created. Marketing has evolved and there were several phases in its evolution. First, there was the production of the product, with no consideration on customers' wants and needs. Secondly, customer's wants and needs were not really considered as products were pretty much standardized. Lastly, products were differentiated and a focus on customer's wants and needs came to the forefront of business concern, which was the needs and wants of customers. (Kotler, P. & Keller, K.).Marketing involves the satisfying customer's needs and wants. An essential factor in the marketing process as well as a business, your goal is to provide value to the customer for a profit. (Kotler, P. & Keller, K.) A successful marketing manager must be open-minded and think from a customer's perspective. Thinking like a customer is an intricate tool to a successful marketing manager. You must ask yourself, what does the customer want and need? Successful companies*it reflects in sch a way that it shape the demands of a consumer*it help consumer in judging the correct or benificial product*it creat the snce and hlp in discriminating the nds and wants of a prodct thus it reflcts thends and wants*basc channels of markting are .intrnt ,role of print and electond media*througn advertisementconclusion*'Marketing merely reflects the needs and wants of customers.' We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need
What is commodity or product approach?
Commodity = needs Product = quality In my POV, the commodity approach merely focuses on the consumers' demands whilst the product approach focuses on bringing consumer demand by creating a product that's of great quality.
