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Mass media refers to marketing. With modern globalization, marketing is much different than it used to be. Marketers can promote their products or services anywhere in the world.

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9y ago
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1mo ago

Mass media plays a crucial role in globalization by disseminating information, ideas, and cultural products to a global audience, shaping shared understandings and influencing opinions across borders. It also contributes to homogenizing cultures and promoting a global consumer culture. However, critics argue that mass media can lead to cultural Imperialism and the domination of Western values and norms on a global scale.

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Q: Mass media and globalization
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