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Q: Need help with Identifying the major trends in the business-to-business marketing environment and critically analysing them with special reference the UK market in Europe?
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What is a technique used for capturing and analysing customer requirements?

Voice of Customer (VOC)


Which of the follwing service design aspects include capturing and analysing the customer requirements?

plz te me


Why do marketers use marketing research?

A spreadsheet is software for manipulating and analysing numbers. Market Research involves a lot of that kind of work. A spreadsheet also has many specialised statistical functions which are used for analysing data market research acquires. Spreadsheest also provide the ability to create charts which is another important part of analysing the results of market research. So for these and other reasons, spreadsheets are very useful to people doing market research.


What is market niche research?

Niche Market Research is the first step an Internet Marketer takes to seek out a product that will sell well. Without market niche research there is no way of telling if the product will sell, who to sell the product to; and whether it is worth looking into the niche at all. Market niche research involves (among other things) looking up relevant keywords; analysing competition; identifying how to sell the product and who to sell it to. It is a time consuming but essential process for anybody wanting to make money as an Internet Marketer.


What is a product position and how do marketers know what is it?

product position is generally the position of product relative to the position of competitior product. marketers know about it by analysing different terms like market share of that product, customer satifaction and customer value provided by that product etc. we can also increase the position of product with respect to competitors product by using product positioning techniques.

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