Packaging is so much more than just protecting a product. It's an essential marketing tool, which supports branding, emphasizes the product's best features and creates an unforgettable experience for the customer. It's a gateway that can elevate your product – and company to the next level. Brands often sell more products as a result of the product packaging they use. Packaging that grabs their attention and highlights its product's value often creates more sales because of how much attention it receives. Product packaging reflects quality.
Packaging and distribution affect the marketing mix because some companies will market products together to save money. Similar products can also use the same packaging.
Branding Packaging Labelling
It does not affect pricing, it is a component of marketing mix.
Promotion mix, in marketing, involves selling, sales promotions, public relations and advertising. Factors that affect this include a product's life cycle and the stage in which it currently is, product features, buyer readiness, distribution type and buyer types.
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The marketing mix is not relevant for marketing strategy alone. It plays its role also to various services where the customers expect for qualified services. These services can be fulfilled only by full fledged incarnation of the 7P's. The marketing mix for transport marketing includes the submixes of product, price, promotion, place, people, physical distribution.
price place promotion product people pysical ambiance packaging processes
While pricing a product is considered the most flexible variable, DISTRIBUTION is considered the least flexible of marketing mix decisions, as establishing contractual relationships is difficult if not impossible to change, as well as if distribution is not managed efficiently, a competitor may evolve to create a more effective distribution system.
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Physical distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations involved in the process of making a product or service available for use or consumption by a consumer or business user. -
There are many internal factors that affect the marketing mix in a business. The most obvious ones include price, place, promotion and the product.