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State difference between aims and objectives and a vision statement of business organization?
Wiki User
∙ 14y ago
Different people will give different answers to this question, and in fact business teachers can get into pretty big arguments about this exact question. So with that in mind, please take this as one person's answer.
I'm going to start at the "end" of the road and work backwards, and hopefully when I'm done you'll see why.
A business organization's "Vision" is a statement of where a company would like to be at some future date, or it's a statement about a result or some future event. However, the vision statement is usually written as if that future event or result has already happened. For example, a new clothing fashion design business could have the following Vision Statement: "We are a world-class fashion design house, known for producing cutting-edge designs that make women look fabulous." The statement looks into the future -- that's where the term "vision" comes into play.
A business organization's "Aims" are those things the business wants to happen as a result of taking a certain path. I should note that this term is not used all that often in US businesses, but the term "Aim" is rather more popular in Canada. The organization's "Aims Statements" would answer the question, "Why did you choose to do what you did, or to go the direction you went?" For example, one Aim Statement could be, "The aim of this initiative is to create lower-cost products that are still recyclable."
A business organization's "Objectives" are more specific than either aims or the business vision; the objectives are specific, measurable, and timely statements of what the organization is going to DO. For example, a business objective could be, "To increase customer satisfaction by 50%, as measured by a corresponding decrease in complaints about defective products, before the end of the year."
Wiki User
∙ 14y ago
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