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I did this just based on Oranges hope it helps

· Men and women, all ages, looking for a new healthy alternative to their regular juice which is full of sugar. This healthy alternative will benefit the consumer in giving the daily recommendation of vitamin c and niacin, protects against inflammation of joints, improves diastolic blood pressure and decreases bad cholesterol levels.

· Mothers who want their children to eat healthily. This is a major market for the fact at supermarkets various signs can be put up promoting the important facts of the orange, influencing mothers to make their children eat more nutritious food.

· Sports enthusiasts of all ages, looking for a quick burst of energy before and after exercise. This can be linked into gym’s signs showing “oranges half price when gym membership card is shown”. This would increase the distribution and target market for oranges.

· If the orange becomes popular in Australia, Groves Unlimited will be able to expand into other countries and enter a new market with typically larger populations such as America and European countries, increasing the demand and supply of the orange.

· Vegetarians and Vegans, Individuals with specialty diets may become patrons and daily consumers of the orange for the fact of there being limited products in their range.

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11y ago
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14y ago

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Q: Target audience of fruit and vegetable city?
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