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Tell us why marketing of services is more difficult than marketing goods?
Wiki User
∙ 13y ago
Selling goods or products would be easier than selling services because:
- Buyers can see the actual item they will get for their monies.
- Buyers often return to buy the same brands; companies build brand loyalty.
- Buyers know what to expect from a product or brand they like; they know what they are getting for their monies.
- Buyers can walk out of a store holding a product or goods item. Money-in-hand is replaced by goods-in-hand.
- Buyers can often think of several benefits of a certain product; benefits are much easier to name and to list.
Selling services often means that the seller must do more initial work or continual advertising to show and tell potential buyers about the service.
- A seller would need a concrete list of benefits a certain service would provide.
- A seller would need to be able to communicate a concrete list of benefits a certain service would provide.
- A seller would need to convince buyers to buy a service that the buyer may never need to use, such as a Repair Service Contract for a window air conditioner.
- A buyer is more aware, by past experiences, that a service may periodically fail. This applies to things like: electrical service, cable TV service, cell phone service, etc.
- Buyers know, by experience, that problems with a service may be harder to troubleshoot, versus needing to replace a part on a product to make something work again.
- Buyers may be wary to buy service contracts from local or small business which could go out of business. Smaller companies may not be able to afford to offer service contracts, too.
These are just some ways that marketing of services may be harder to accomplish than marketing of products or goods.
Wiki User
∙ 13y ago
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