Toys R Us mission statement

Answer 1

As the world's leading dedicated toy and baby products retailer, we understand the trust parents place in us to ensure the safety of the products we sell and to provide only the safest shopping environment for them and their families. We take that responsibility very seriously. One of the important parts of our mission as a company is to help parents keep their kids safe.

We fulfill this mission by working vigilantly on behalf of our customers to look for ways to raise the bar on product safety in our stores. We have put in place industry-leading product safety standards that meet and exceed federally mandated requirements. In addition, we provide the resources parents, grandparents and childcare providers need to ensure they have the most up-to-date information on product safety and recalls.

Beyond product safety, we strive to make available the necessary information and products to help parents and caregivers prevent accidental injuries - one of the leading causes of death in children under the age of 14. We do this by partnering with organizations like Safe Kids Worldwide to develop tips and guides, and ensuring that our merchandise assortment includes products and equipment like bike helmets and elbow and knee pads.

At Toys"R"Us, Inc., we love kids and babies, and our commitment to their safety is non-negotiable. You can be sure that at every turn, we will continue to look for ways to fulfill our commitment to the safety of the families we serve.