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Traditional marketing and digital marketing differ in various ways, including their approach, channels, cost, and measurement methods. Here’s a breakdown of the key differences:

  1. Channels Used

Traditional Marketing: Utilizes offline channels such as TV, radio, newspapers, magazines, billboards, direct mail, and telemarketing.

Digital Marketing: Uses online platforms like websites, social media, email marketing, search engines (SEO & SEM), and paid digital ads.

  1. Cost

Traditional Marketing: Often more expensive due to high production and distribution costs (e.g., TV ads, print ads, billboards).

Digital Marketing: Generally more affordable and scalable, with options for businesses of all sizes (e.g., social media ads, Google Ads, content marketing).

  1. Audience Targeting

Traditional Marketing: Targets a broad audience, making precise targeting difficult.

Digital Marketing: Allows highly specific targeting using data like Demographics, behavior, location, and interests.

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