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What is Keyword Research and Analysis?

Updated: 8/11/2023
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eZdia Inc

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3y ago

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Keyword research is important in order to be able to narrow you niche so that there is less competition for your page when it is crawled by the Search Engines. It is just one of many factors that may contribute to higher search engine rankings more traffic.

Google has a free keyword research tool to help you find the best keywords and phrases for your topics.

The best keywords have:

a) high search volume - lots of people searching for that phrase

b) low competition - not too many pages on the web that feature that phrase

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Amalia Crooks

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2y ago
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eZdia Inc

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3y ago

When a user searches for any term on the search engines, the search engines do not read the whole content posted on a website. They just look for the relevant keywords present in the website and present the ones that have common keywords from the searched done by user. Now it becomes very important to determine which keywords are related to a particular business and how many times they are searched by the user. Based on this, the content creation strategies for a website are formulated. Without proper keyword research and analysis, it is impossible to create relevant content for the users and reach them when they search it.

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