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1. Integrity. Repeat business is due largely because customers know you will be honest with them and do what you say you will do.

2. Knowledge. You must know your product inside and out and be able to convey that knowledge to your customers.

3. Diligence. A salesman must be diligent and tireless in the pursuit of potential customers. You can have the first two qualities, but if you just sit around waiting for customers to come, you won't be selling too much.

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