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What Elite marketing strategies can be used self storage?

Updated: 8/17/2019
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13y ago

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Try a CPA network. The problem with most traditional marketing strategies is that you only need incremental success to reach your self storage occupancy goals. For example, if you've got 200 units and a 85% occupancy rate (typical numbers for today's economy), you only have 30 open units and probably only a few of each size. Optimally, you'll spend just enough in advertising dollars to fill up those 30 units.

If you run a campaign (say radio ads) for 30 days, a successful campaign will fill you up completely and you'll have to turn customers away. That was extra dollars that you spent that aren't helping you in any way until another unit opens up. But most marketing campaigns go the other way - they're not nearly enough to fill up your vacancies and your money feels like it just vanished.

CPA means Cost Per Action and it means you only pay when a certain action is achieved. Google AdWords is CPA but the Action is a click, so you're paying for traffic (not customers). For CPA networks for self storage like SelfStorage.com and SelfStorageDeals.com, you only pay when a customer moves in and starts paying rent. It's an elite strategy because it's exact. You don't pay for customers you don't need.

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