What Unique Sales Proposition USP could be offered to customers?

Answer 1

Simple, it depends on the Product or Service, and you need one major benefit, including newness; complexity; physical appearance; packaging; labeling; ingredients; maintenance and service contracts; and others.

In the Nine P's of Marketing USP falls under: Product in the 9P's of marketing: The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.

A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. (Kotler)

Look at branding of your specific product or service: brand equity; brand name; quality; unique selling proposition (USP) and unique value proposition (USP); newness; complexity; physical appearance; packaging; labeling; ingredients; maintenance and service contracts; and others.

Many marketers feel that companies should aggressively promote specific product or service benefits, and, in the use and strategy of U.S.P. one benefit which is a strong, competitive advantage.

Using that benefit or benefits to build their positioning strategy, the company decides how many differences or differentials to promote and to whom. The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s.

It stated that such campaigns made unique propositions to the customer and that this convinced them to switch brands. The term was invented by Rosser Reeves of Ted Bates & Company.

Reeves wrote his first book in 1961 Reality in Advertising. You can find a bunch about USP under http:londremarketing.com and library or resources and also at http://nineps.com (Londre).