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What are customer needs wants and Demands?

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Answered 2009-09-03 23:57:22

A customer's needs are things like food, shelter, transportation, etc. Basically essentials for everyday normal function.

A customer's wants would be along the lines of sexual appeal, high social status, pleasure, etc.

A customer's demands are usually safety, quality, and value.

Needs are the basic requirements of human beings which are naturally exist means default requirement of human being such as food, sheleter and clothing. Marketers never perform special role in creating needs nor they can do. Wants are needs shaped by culture and social values and demands are wants backed by purchasing power.

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