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A customer is a person who buys goods or services from the service provider. This may also refer to any potential buyer. The word "custom" means "habit", a person who goes to a store on a frequent basis to purchase their products or services, thus it is their habit to buy from that particular store.

Customer service is the provision of service to customers before, during and after a purchase.

According to Turban at all. (2002), it is a series of activities designed to enhance the level of customer satisfaction - that is, the feeling that a product or service has met the customer expectation.

In customer service, the customer is inseparable with the provision of service. This means that without the customer, there can be no customer service.

For example, in a hair saloon, the customer needs to be sitting in the seat for the hair dresser to provide her service, in this case, to cut hair.

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Q: What are customers and customer service?
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