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What is the concept of product mix?
the variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment.
Is product mix and product portfolio is same?
Yes, an organisation with several product line has a product mix (or productportfolio). It consists of all the product lines and items that a particularseller offers for sale. A company's product mix has four importantdimensions:(a) Product mix width: refers to the number of different product lines the company carries.(b) Product mix length: refers to the total number of items the company carries within its product lines.(c) Product mix depth: refers to the number of versions offered of each product in the line.(d)Consistency: refers to how closely related the various product lines are in end use, production requirements, distribution channels, or other way.
WHAT IS The combination of product lines offered by a manufacturer called?
product mix
What are the dimensions of product mix?
There are no set dimensions of product mix. It depends on the size of the company, number of products, product lines, and variations of each product.
Which one is indicatingproduct mix depth?
More product lines
How is a product mix selected?
A firm's product mix is the complete set of all products offered. The product line is an assorted group of items that the consumer would think is similar. For example, Pampers and Proctor and Gamble sell a lot of hygiene products. Their product mix would consist of the full range of individual items: diapers, wipes, Gillete’s razors, Head & Shoulders Shampoo, Vics Cough and Cold relief.
What is Production mix?
Product mix is a combination of products manufactured (or sold) by a manufacturer (or distributor). If different products are not equally profitable, then the company profitability is affected by the product mix.
Different factors in the 4Ps maximise marketing mix?
There are different factors in the 4Ps which help to maximize marketing mix. The main factors are price, product, promotion and the place which actually form the marketing mix.
How do you determine the optimal product mix?
Optimal product mix is at that point where net profit from thesales of that product mix is maximum.
What are the advantages of having a wide product mix?
advangage of product mix
Which of the different product mix pricing strategies discussed in the text applies best to Payless new strategy?
which of the different product mix pricing strategies discussed in the text applies best to Payless's new strategy? Discuss this in detail.for pay less company
Is product part of the marketing mix?
The first element in the marketing mix is the product.
