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What are the advantages and disadvantages of product differentiation?
Wiki User
∙ 14y ago
Advantages: Brand Loyalty, First-mover Disadvantage: High Costs,
Wiki User
∙ 14y ago
Advantages of product differentiation include creating a unique selling proposition, building brand loyalty, and allowing for higher pricing potential. However, it can also increase production costs, make it challenging to meet changing consumer preferences, and intensify competition in the market.
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