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What are the advantages of personal selling over other forms of customer communication?
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Business communication falls into a few main categories such as to inform persuade request and promote goodwill Casual communication by contrast has many purposes and is not necessarily concise?
success of any business lies in effective communication. there are three categories of communication in business : Internal-operational communication, External-operational communication, personal communication. Internal-operational communication : all the communication that occurs in conducting work within a business is internal operational. such as giving orders, assembling reports, and writing email's. external-operational communication : the work related communicating that a business does with people and groups outside the business is external-opeational communication. such as personal selling, telephoning, advertising, and writing messages. every external operational communication conveys an image of the company. personal communication : non business related exchanges of information and feelings among people is personal communication. personal communication helps make and sustain the relationship upon which business depends. personal communication affects employees attitude and attitude affects employees performance. personal communication elements can enhance internal and external business communication.
Is it possible for companies to be dependent on communication technology?
Yes. Communication technology has become more and more important. Some companies are more reliant on it that others, such as companies that do selling through the internet.
What is the difference between corporate communication and mass communication?
Simply put, the target of Corporate Communications is to build the image of the company itself. On the other hand, Mass Communication typically has the target of introducing/selling a product to the target consumers. Corporate Communication frequently takes the form of a more serious/subtle/suave approach, while Mass Communications tend to highlight the brand values and benefits to the consumer.
Six major modes of marketing communication?
Marketing Communications Mix constitutes six major modes of communication—Advertising - paid form of non personal presentation and promotion —Sales Promotion - variety of short term incentives to encourage trial or purchase of a product or service —Events and Experiences - company sponsored activities and programs designed to create daily or special brand related interactions —Public Relations and Publicity - variety of programs designed to promote or protect a company's image or its individual products —Direct Marketing - use if mail, telephone, fax or Internet to communicate directly with specific customers —Personal Selling - face to face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions and procuring orders
What factors should be borne in mind in sending quotations?
When sending quotations, you need more information in order to adapt your selling efforts. You also need a personal relationship with stakeholders and decision makers.
What are the advantages of door to door selling?
It establishes a personal relationship between the customer and the seller.
What are the advantages of personal selling?
It is a two-way communication. So the selling agent can get instant feedback from the prospective buyer. If it is not according to plan he can even adjust his approach accordingly. Since it is an interactive form of selling, it helps build trust with the customer.
Advantages of personal selling?
personal selling is an persuasive art of face to face communication to offer product or services as mutual benefit both to the buyer and seller to fit the flexible motive, mood and behavior to make a sale . It clarifies all doubts and build up a trust.
Which stage of intergrated marketing communication accentuates personal selling?
image integration
What is relationship management to personal selling?
Relationship Management concentrates on maintaining an effective communication channel between the customer and the organisation, most commonly high value customers, this may involve after-sales. It is important for some organisations to use as a means of customer satisfaction based on the fact that the customer may be there largest customer accounting for 40% of organisation sales, key account management may also be involved. Personal selling concentrates with directly dealing with the customer and will usually be a lead or prospect and will carry on with follow-up after the sale is complete OR give the account to a relationship management. personal selling can involve door-to-door, phone,e-mail ect , however relationship management
What is eureka forbes uses personal selling as a major marketing communication tool?
Becoz All the items of the Eurka Forbes are to be personally experienced which creates interest in the end customer and which leads to the purchase of the product.....
What is the definition of transaction selling?
a form of personal selling that focuses on making an immediate sale with little or no attempt to develop a relationship with the customer.
Define personal selling and state the importance of personal selling?
personal selling involves face-to-face activities like telephones, Internet etc. its importance is that it provides immediate feedback and also it allows marketers adjust message quickly to improve communication.
What is the difference between advertisement and personal selling?
Advertising and personal selling are two distinct marketing communication methods, each with its own characteristics and purposes. Here are the key differences between the two: 1. Nature of Communication: **Advertising:** Advertising is a non-personal form of communication that uses various media channels (e.g., television, radio, print, online) to reach a wide audience simultaneously. It involves creating and delivering a message to a mass audience without direct personal interaction. **Personal Selling:** Personal selling is a one-on-one, interactive form of communication. It involves direct interaction between a salesperson and a prospective customer. Personal selling allows for two-way communication, with the salesperson tailoring the message to the individual's needs. 2. Reach: **Advertising:** Advertising has the potential to reach a large and diverse audience, making it suitable for brand awareness and creating broad interest in a product or service. **Personal Selling:** Personal selling is more focused and targeted. It's ideal for reaching specific individuals or businesses and is often used for building relationships and closing sales with potential customers. 3. Message Control: **Advertising:** Advertisers have control over the content, design, and timing of their messages. The message is typically standardized and consistent across all media channels. **Personal Selling:** Salespeople have the flexibility to adapt their messages based on the specific needs and responses of individual customers. Messages can be customized for each interaction. 4. Cost: **Advertising:** Advertising can be expensive, especially for large-scale campaigns and prime media placements. Costs include media buying, creative production, and distribution. **Personal Selling:** Personal selling can also be costly, but it involves more direct, personal efforts, such as sales team salaries, training, and travel expenses. 5. Interaction: **Advertising:** Advertising is a one-way communication process. The audience receives the message, but there is no immediate opportunity for feedback or questions. **Personal Selling:** Personal selling allows for two-way communication, enabling salespeople to address questions, objections, and concerns in real-time. This interaction can lead to more personalized solutions and relationship-building. 6. Relationship Building: **Advertising:** While advertising can contribute to brand recognition and awareness, it may have limited impact on building deep, personal relationships with customers. **Personal Selling:** Personal selling is particularly effective for building strong, trust-based relationships with customers. Salespeople can provide personalized solutions, offer support, and address customer needs over time. 7. Sales Process: **Advertising:** Advertising is often used in the early stages of the sales funnel to create awareness and interest. **Personal Selling:** Personal selling is typically employed in the later stages of the sales process, where the focus is on converting leads into customers and closing deals. In summary, advertising and personal selling serve different roles within a comprehensive marketing strategy. Advertising is effective for reaching a broad audience and creating awareness, while personal selling excels at building relationships, providing customized solutions, and closing sales through direct, personalized interactions. Businesses often use a combination of both methods to achieve their marketing and sales objectives.
Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image?
Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image.
What is the importance of personal selling in today's competitive environment?
Personal selling is the face-to-face interaction between a sales person and a prospective customer to persuade the customer to make an order. The importance of personal selling being the most effective marketing tool today is when: 1. the value of the product is high 2. the product is a custom made 3. there are few customers 4. the product is technically complex 5. customers are concentrated
Dis advantages of cross selling?
Cross selling can have the disadvantage of causing the customer to lose trust in the seller. They may feel that the seller does not have their best interests in mind, but only wants to take their money.
