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Primary market research (as opposed to secondary research) offers the benefit of direct contact, through a survey or interview, with certain markets and/or customer groups. This type of research can be tailored to meet the needs of an organization and provide specific and detailed information. An additional benefit of primary vs. secondary research is the confidentiality of the findings. Secondary data is available publicly (at a cost or for free, but it is information in the public domain) while primary research data is collected directly by the organization that deploys the research. The results are, therefore, available to that organization only, providing an "insight edge" against the competition. However, because this method is time-consuming and expensive, most organizations rely on secondary market research, which is collecting and analyzing existing published data that has been prepared by a third-party such as technical reports, newspaper articles or press releases, among others.

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โˆ™ 2009-04-03 19:03:33
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Q: What are the advantages of primary market research?
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Related questions

Benefit of primary market research?

Primary market is the initial step of market research in this we can analyse the market behavior of the market.


Why primary market research?

Primary Market Research: In this research we can communicate with directly with customer and gathering information from the potential customer.


Advantages for secondary research?

advantages for secondary research are it is east to find and it is cheaper then primary research.


What can be advantages of a market research?

Market Research has advantages those are shown below: 1. Market Research are helps to improve our business; 2. Through this Market Research we are easily understand the risks; 3. Market Research measures your reputation; and 4. It helps us to plan to our future plans.


Is the primary element that distinguishes tactical market research from strategic market research?

The level of focus and detail of the research


What are the examples of primary research?

quantitative market research (survey), qualitative market research (focus group, interviews, etc.)


What is the primary element that distinguishes tactical market research from strategic market research?

The level of focus and detail of the research


What are the primary sources of the competitive advantages firms use to compete in international market?

The local market share is one of the primary sources of the competitive advantages that firms use to compete in the international market.


What are advantages of primary data?

The main advantage of primary data is that it is specific to your market or product.


What are the advantages of desk research?

The advantage of desk research is, research for free, easier to do and quicker to do than field research (primary research).


What are the disadvantages of primary market research?

There really are no disadvantages to primary market research. What might be disadvantageous to an origination would be lack of resources or funds to conduct beneficial market research in the first place. Innovation in cost reduction must then be implemented.


What are the primary sources of the competitive advantages firms use to compete in international markets?

The local market share is one of the primary sources of the competitive advantages that firms use to compete in the international market.

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