Sales and Customer Service
Marketing Advertising and Sales
Market Research

What are the advantages of primary market research?

Top Answer
User Avatar
Wiki User
Answered 2009-04-03 19:03:33

Primary market research (as opposed to secondary research) offers the benefit of direct contact, through a survey or interview, with certain markets and/or customer groups. This type of research can be tailored to meet the needs of an organization and provide specific and detailed information. An additional benefit of primary vs. secondary research is the confidentiality of the findings. Secondary data is available publicly (at a cost or for free, but it is information in the public domain) while primary research data is collected directly by the organization that deploys the research. The results are, therefore, available to that organization only, providing an "insight edge" against the competition. However, because this method is time-consuming and expensive, most organizations rely on secondary market research, which is collecting and analyzing existing published data that has been prepared by a third-party such as technical reports, newspaper articles or press releases, among others.

User Avatar

Your Answer


Still Have Questions?

Related Questions

Benefit of primary market research?

Primary market is the initial step of market research in this we can analyse the market behavior of the market.

Why primary market research?

Primary Market Research: In this research we can communicate with directly with customer and gathering information from the potential customer.

Advantages for secondary research?

advantages for secondary research are it is east to find and it is cheaper then primary research.

What can be advantages of a market research?

Market Research has advantages those are shown below: 1. Market Research are helps to improve our business; 2. Through this Market Research we are easily understand the risks; 3. Market Research measures your reputation; and 4. It helps us to plan to our future plans.

What are the examples of primary research?

quantitative market research (survey), qualitative market research (focus group, interviews, etc.)

What is the primary element that distinguishes tactical market research from strategic market research?

The level of focus and detail of the research

What are the primary sources of the competitive advantages firms use to compete in international market?

The local market share is one of the primary sources of the competitive advantages that firms use to compete in the international market.

What are the disadvantages of primary market research?

There really are no disadvantages to primary market research. What might be disadvantageous to an origination would be lack of resources or funds to conduct beneficial market research in the first place. Innovation in cost reduction must then be implemented.

What are advantages of primary data?

The main advantage of primary data is that it is specific to your market or product.

What are the advantages of desk research?

The advantage of desk research is, research for free, easier to do and quicker to do than field research (primary research).

Difference between a primary market reserch and a secondary market research?

Primary market research is like primary data collection, which is original or untampered data which is obtained by the researcher directly from the respondents. This is a rather time consuming method as the researcher should approach respondents based on the nature of the data. Secondary market research is a subset to Primary market research where the researcher collects data from the already collected research data. This saves time and effort as information to the problem is already available and new information alone has to be collected.

What are the advantages and disadvatages of the primary sector?

Selling in the primary market places produces in direct contact with retailers looking for their product. In a primary market, producers can name their price.

Advantages of primary research?

Primary research is how the human race discovers new things. Secondary research only allows you to learn about what others have already discovered (which is also important, of course, but not as important, since without primary research there would be no secondary research either).

What are three benefits of market research?

- primary market research: quantitative or qualitative research: getting some feedback from your target market - secondary market research: getting some information on competitors (market share, prices, products/services details) getting some information on the market size, opportunities or not to fit in

What are the advantages using quantitative methods for research?

they market large numbers of respondents

Why primary market research is more expensive than secondary market research?

secondary research is more economical compared to primary research first and foremost the materials have already been collected by others. the researchers spends only for materials reproduction and fare for going places to gather materials.

What are the different types of market research?

First of all 2 categories: Secondary & primary market research Secondary: looking for all the existing information already available on the market Primary: creating new information Primary: - qualitative market research: focus group, meeting with a small amount of your target market to get deep and precise information about the demand, their needs regarding your product/service - quantitative market research: quantify information. Get some figures, statistics about some questions in order to define your product/service (about characteristics, features, price range, etc.)

How does market research help to define a market?

Market research can confirm you your ideas about your target market. What is the profile of your demand? Who is going to buy/look for your product/service? By researching existing information and carrying out some primary market research, asking your potential future clients you will know who is interested and who is not.

How is market research conducted?

Market research is first of all conducted through 2 main areas: primary market research & secondary market research The secondary market research is all the existing information that you can fin on the market (thanks to market research report). It is quite often free and you can find a lot of information. Sometimes you have to ba careful about the relevancy of the information found (not up to date info, not really your market, etc?). Then you conduct some primary market research which means new market research. You can do it in a qualitative way (small focus group) to go deeply in details about your market and product/service and in a quantitative way (surveys) to obtain some figures on some points, questions. Quantitative research is really important because it will add some figures, stats to your business plan and that is the kind of information that investors, banks, etc are looking for.

What are the advantages for data mining services?

Some of the advantages in data mining services include Market Data Research. this provides the companies with large amounts of data for research and development.

What would be you primary information sources for profiling your market?

When profiling market for your business, you need to do a primary and secondary research. Primary source of information is the most direct form of information you can gather. For example, personal interviews.

Explain the difference between primary and secondary market research data give an example of each and explain how each helps define a business customer?

difference between primary and secondary market

Modes of market research?

Market Research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition.Modes of Market Research and quantitative -- how many and qualitative -- what kind.Quantitative Market Research includes tasks such as:» Consumer Market Survey» Market Research Data Collection» Statistics» Market Significance testing» Market Research Data Analysis» Data Validation ServiceQualitative Market Research includes tasks such as:» Brand Market Research» Market Sector Research» Consumer Market Research» Pricing Research» Market Research Focus Groups

What is the difference between primary and secondary data in marketing?

Market research is generally either primary or secondary. Primary market research is when a company carries out research first hand. Primary market research is more reliable than secondary research because you know that the information you have gathered is accurate, as you have collected it yourself. It is also specific to your type of product/service. On the other hand, it is very time consuming and costs more, for example in consumer panels, products have to be given away for free so that they can be tested. This type of research can also be called field research. Some forms of primary market research are as follows: Ø Questionnaires/Surveys Ø Interviews (can be done one-to-one, in a group or over the internet) Ø Observation Ø Focus Group/Consumer Panel - asking customers how they feel about their products In secondary research, the company uses information from other sources that has already been researched by somebody else. Instead of carrying out research yourself like in primary research, you simply use somebody else's results that have already been collected which have been carried out in similar ways to how you would have carried it out. The advantages of secondary research are that it is relatively cheap, easily accessible and can be done very quickly. Disadvantages of secondary research are that it is often not specific to your area of research and the data used can be biased and is difficult to validate. As you have not collected it yourself, you cannot be sure how accurate it is as it could be biased. This type of research can also be called desk research. Some forms of secondary market research are as follows: Ø Websites Ø Magazines Ø News/Newspapers Ø Textbooks Ø Journals - specialist magazines Ø Other companies financial reports

What are advantages and disadvantages of primary research?

Advantages of primary research (field research) are that it provides data that's up to date, relevant and specific to your products. Disadvantages are that it's expensive to collect, it's time consuming, and it needs a large sample size to be accurate. business with a limit budget might compromise by using small sample groups, or carrying out field research over the telephone or pornhub