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The combination of augmented product(s) and the actual product (also called as generic product) is called whole product. Suppose in case of a Regrigerator its Quality, its brand, its colour are all actual products that are delievered to customer BUT the augmented products are goods and services offered to induce to customer to purchase like free delivery, after sale services arrangement of finance free installations etc. The combination of augmented product(s) and the actual product (also called as generic product) is called whole product. Suppose in case of a Regrigerator its Quality, its brand, its colour are all actual products that are delievered to customer BUT the augmented products are goods and services offered to induce to customer to purchase like free delivery, after sale services arrangement of finance free installations etc.
The augmented level of a product consists of all the elements that surround both the core and the actual product
Core customer value actual product augmented product
postal services
Is Microsoft's Windows XP Professional operating software a product or a service? Discuss the core, actual, and augmented levels of this software offering?
Core customer value actual product augmented product
A commercial product is a product that can stand the use when used commercially. Some examples would be commercial grade garbage bags and commercial grade flooring.
Explain the core actual and augmented products of the educational experience that universities offer?
The actual product consists of the brand name, features, packaging, parts, and styling. These components provided the benefits to consumers that they seek at the first level.
a product refers to any good or service that satisfies a need. there are three components of a product. the core product, the actual product and the augmented product. a product is a bundle of satisfaction because all these three aspects of a product provide a significant level of satisfaction without which the customer will be demotivated to purchase
Product conceptConsumers have different motives for makingpurchasing decisionsProducts can be described as having threelevelsLevel 1: Core productŸCustomers are provided withcertain benefits (need satisfying solution/s) when theypurchase and consume aproduct or serviceŸExample: digital camera - easyto use; takes clear picturesLevel 2: Actual productŸA product/service consists ofseveral elements - brand, features/attributes, qualityŸExample: the all-new Sony®α (alpha) Digital SLR-A100Kdigital camera with a list ofattractive featuresLevel 3: Augmented productŸAdditional support/added valueobtained through using theproduct/service - enhancesproduct's attractiveness andcompetitive advantageŸExample: two year guarantee,free case, online tutorials
Proof is always double the actual alcohol content of a given product. A seventy proof vodka would contain 35% of pure (100%) ethanol.