1. Junk Mail - By using direct mail, a company risks alienating the customers it seeks to gain. The use of direct mail is often associated with a company of lower status and quality.
2. Environmental Impact - Direct marketing typically involves the heavy use of physical components in order to give consumers an object they can hold in their hands. This physical side of direct marketing means that a greater amount of Natural Resources are consumed in their production as well as a greater amount of pollution.
3. Metrics - It is hard when using direct marketing to get any reliable metrics on its impact. Direct marketing involves a much longer-term strategy where the results are uncertain and the best that can be said is that it may be working. It is often very unclear whether direct marketing is alienating more customers than it is creating.
4. Time - It is hard to get as immediate of an impact when using direct marketing, as the advertising product, by its nature, takes time to reach consumers. Time is often equated with money in business, and the time ratio in direct marketing is a disadvantage.
5. Laws - The distribution of fliers and street advertising is often prohibited by law in certain areas. This is a major disadvantage of this form of direct marketing as certain customer bases will be unreachable. If a marketer wishes to reach customers, for instance, in a high-traffic and wealthy area, this may be impossible using direct marketing of this kind.
6. Limited Reach - There is an inherently limited geographic reach to direct marketing involving fliers and street advertising. By using this form of direct marketing, you will be limited to consumers in a very specific distribution area and will have to depend on word of mouth for others.
Direct marketing is the process of any marketing or promotional method that depends on direct communication or distribution to individual consumers without the use of an advertising middleman or a third party.
There are many advantages and disadvantages of direct marketing. Things you need to consider before starting a campaign are-
Direct marketing may sometimes lead to a quick spike in sales, but it has several disadvantages:
• Intrusiveness: Pinging users directly with texts, emails or social media messages can be seen as intrusive and, if continually pursued, can damage a company’s reputation.
• Lack of Effectiveness: The response rate is usually very low, which means it may not be worth the investment required to initiate the campaign in the first place.
• limited reach: Since direct marketing directly targets individuals or groups, it doesn’t have the all-encompassing reach of a radio, television, search engine or social media ad.
• Expensive: Direct marketing via email and SMS is very cost-effective, however, telemarketing and direct mail marketing incurs costs that can add up quickly, especially if the response rate is typically low.
• Boring: With the exception of direct mail, direct marketing mediums don’t leave much room for creativity, making for a plain vanilla presentation of the offer that’s unlikely to wow consumers beyond the discount itself.
Since marketing isn't an exact science, marketing representatives can get it wrong. If they get it wrong with target marketing, they can make isolate this group of people.
why is socially responsible target marketing is important
Shopper marketing is to enable the particular brand to achieve its target, whereas Trade marketing is to enable the dealers to achieve their target.
A target market is the group of people that marketing efforts are directed towards.
There are a few email marketing agencies that target clients in Florida. Marketing agencies like converge direct and simply cast target clients in Florida.
Your target for advertising.
Walmart and Target
Target marketing is used for exactly what it implies. A specific buying group or audience is targeted with advertisements about specific products and services.
Target market and marketing mix
Consumers in marketing are the people who buy the products that are marketed and advertised. They are the target of all different types of marketing.
Marketing executives are responsible for devising marketing campaigns that are beneficial to the organization. They do this based on researching their target audience.
Person Marketing is marketing activity aimed at creating target market awareness, and a favorable opinion, of a particular person.
Mass marketing has the potential of reaching many people at the same time and achieving positive results from unlikely quarters. Target marketing on the other hand only reaches a few people who may as well fail to buy the idea.