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An advertising manager is usually required to perform most or all of the following sets of duties:

  • Preparing budgets and estimates for components of the advertising campaign
  • Preparing or helping with development of the annual budget
  • Managing the planning and preparation of promotional matter, ensuring that it is consistent with the advertiser's marketing strategy
  • Meeting with clients and officials across departments to coordinate campaigns
  • Scrutinizing, copying, and editing promotional material and ensuring it conforms to guidelines
  • Forming and negotiating contracts
  • Coordinating activities across the various departments of the agency
  • Developing contacts for promotional campaigns
  • Collecting and sorting information to build advertising campaigns
  • Overseeing the results of campaigns to determine their effectiveness
  • Keeping up with industry trends

Depending upon the agency or employer, the advertising manager may also have to perform the following duties:

  • Acting as an agent for advertising accounts
  • Supporting presentations and product demonstrations when launching new campaigns
  • Motivating and mobilizing the campaign team to meet objectives
  • Drawing up and implementing advertising strategies for companies and clients
  • Engaging in public relations activities
  • Training new employees
  • Marketing the services of the agency to present and potential clients
  • Conducting product research and development
  • Representing the company at industry conferences and other events
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Q: What are the duties of advertising manager?
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How much does an Advertising Manager make?

The role of an Advertising manager is to highlight the product in the best way from that of its competitor. In New York, an advertising manager can earn an approximate salary around $143940.


What are the duties of an advertising manager?

Advertising managers are in charge of promoting, marketing and advertising a company's products. They maintain close working relationships with all departments within a company as well as working intimately with the marketing department. A successful and professional advertising manager will have years of experience and in-the-trenches know-how. The job requires a college education in communications, marketing or journalism and many companies require a graduate degree in a similar field.


What does a degree in marketing prepare for a career in?

A marketing degree prepares for a job as a marketing manager, sales manager, product manager and advertising manager. Areas include public relations, sales, brand management, advertising, or general management.


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The duties and responsibilities of a marketing manager varies widely. Key responsibilities may include: researching and reporting on external opportunities, understanding current and potential customers, managing budgets and measuring success.


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Some of the duties of the marketing officer include segmenting a market and looking for new customers. They try to influence customer perception by skillful advertising and promotion of products.

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