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I THINK YOU MEAN THE 4 "P" OF MARKETING! THESE 4 ARE: PRODUCT, PRICE, PLACE (DISTRIBUTION), PROMOTION. THESE WORDS ARE WHAT MAKES MARKETING. These four P's are the parameters that makes the marketing manager get in control, subject to the internal and external barriers of the marketing environment. The goal of this is to make decisions that center the four P's on the customers in the target market in order to create justifiable value and generate a positive responses back from the consumers.

Four A's of marketing relate to the valuation standards of these four P's as shown below:

Product ------ Appropriateness

Price --------- Affordability

Place ---------- Accessibility, and

Promotion ---- Accountability for the promises made

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Q: What are the four 'A's of marketing?
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