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What are the proactive and reactive reasons for international marketing?
Wiki User
∙ 12y ago
proactive reason for international marketing is the one when firm creatively and with its own competence explore a new market. discover a new market for its product and test its fortune.
on the other hand reactive marketing is when the moves taken by the competitor makes the firm follow its first mover. this may be super normal profits earn by the competitor. this is also known as reaction based move.
Wiki User
∙ 12y ago
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