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Lead generation marketing benefits both the buyer and the seller by giving a buyer an opportunity to hear or be informed about things that they normally wouldn't have had any idea about beforehand. Advertisements on television help the seller to make things sound more appealing to the consumer, therefore making a sale more possible. It's a win for the seller and the consumer because they both profit from the awareness of a product.

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Q: What benefits does lead generation marketing have to both the buyer and seller?
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