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Assuming its not a start up, ignore traditional marketing approaches, focus on first your current customers and second your staff. Both groups can provide effective advertising for your firm and products. Give all your staff training in marketing and train them all as sales staff. If there are only 5-7 degrees of separation between every one on the planet a 100 staff can directly inform 700 and those 700 a further 49000.
Likewise your customers: don't go the classic market surveying of your custmers if you need info from them reward them for that info, the reward can be a discount, petrol vouchers or such like but don't ask them to give you info for free there is just so many marketers out there taking info for free and irritating people that a fresh respectful approach will work wonders. Secondly have your own staff ( the workers not the management) analyse the results of and info gathering exercise, the work they do in collating and reporting on the results will give them a real feel for what is happening. They may well change their behaviour from the "factory floor with out the old Office down mentality. Consultants give you a summary but not the instinctive understanding of the results that can help your staff make your product more popular and customer oriented.
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∙ 12y ago
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What is a company orientation?
A company orientation is a series of classes given to new hires to familiarize themselves with their new company. The more complex a company is, or the more complex your duties within the company are, the more in-depth your orientation will be.
The qing dynasty practice what philosophy?
The Qing Dynasty did practice what is called a more practical oriented philosophy.
What are the two similar design for desktop computers?
they are horizontally oriented system unit and vertically oriented tower
Shape of a medieval church?
Most medieval churches were either rectangular, more common for small churches, or cross shaped, which was more common for large ones. If it was possible to do so, churches were also oriented with the sanctuary, with the altar, at the eastern end. This was not considered vital, but it was sufficiently prevalent that even if the church was oriented differently, the end of the church with the sanctuary was often referred to as the eastern end.
What are the main characteristics of a marketing oriented company?
marketing and sales
How does a service oriented company do marketing?
A company whose primary function is to perform labor tasks for customers; as opposed to a PRODUCT-ORIENTED BUSINESS.
What differentiates marketing oriented company from market oriented company?
A marketing-oriented company and a market-oriented company both focus on understanding and meeting customer needs, but they approach this goal in slightly different ways. Here's how they differ: Customer Focus vs. Market Focus: Marketing-Oriented Company: This type of company primarily focuses on its existing products or services and seeks to promote and sell them to customers. They may use market research and customer feedback to refine their marketing strategies, but the core emphasis is on promoting what they already have. Market-Oriented Company: A market-oriented company, on the other hand, places a higher emphasis on continuously studying the market and customer preferences. They are more adaptable and open to changing their product or service offerings based on the evolving needs and trends in the market. They are proactive in identifying emerging opportunities and threats. Product-Centric vs. Customer-Centric: Marketing-Oriented Company: Such a company is often product-centric. They develop products or services first and then create marketing strategies to sell them. Customer needs are considered, but they may not be the primary driver behind product development. Market-Oriented Company: A market-oriented company is customer-centric. They prioritize understanding customer needs and preferences before developing or modifying products and services. Customer input guides the product development process, ensuring that the company delivers what the market demands. Long-Term vs. Short-Term Focus: Marketing-Oriented Company: These companies may focus more on short-term sales and promotional tactics to boost immediate revenue. Market-Oriented Company: Market-oriented companies often have a long-term perspective. They build strong customer relationships and invest in research and development to stay relevant in the market over time. Market Research vs. Customer Relationship: Marketing-Oriented Company: They may conduct market research to identify target audiences and promote products effectively. Market-Oriented Company: Market-oriented companies not only conduct market research but also establish strong customer relationships. They engage in ongoing dialogue with customers to understand their evolving needs and preferences. In summary, while both types of companies aim to satisfy customer needs, marketing-oriented companies tend to prioritize their existing products and short-term gains, whereas market-oriented companies put the customer at the center of their business strategy, focusing on long-term success and adaptability to changing market conditions.
What is the difference between a marketing and sales-oriented company?
Marketing Oriented: Company focus primarily on customers needs and wants based on reliable data. Sales Driven Companies: The main objective is sales and customer's needs are competely ignored
How is marketing related to other organizations?
Increasingly, marketing is viewed less as a distinct functional unit and more as a set of organizational processes where the entire company participates in organization-wide market-oriented behavior.
What are the advantages of product oriented marketing?
Product oriented marketing as suggested concerns itself more on the product rather than on the customer. Its advantages are usually the quality and value of their products.
Conclusion on commercial bank?
a new business model which is spreading is that of the marketing oriented consumer products company.
How can a firm avoid marketing myopia?
by providing more customer-oriented service rather than product-oriented service.
What is a non marketing oriented orgsnization?
A non-marketing oriented organization is one that does not rely on marketing for its prosperity. It does not spend any money on marketing campaigns.
What is product oriented marketing?
Product oriented marketing is a business approach that focuses on the firm's product in trying to garner more market share for a firm. Other approaches include sales and market orientation.
External factors that affect a market-oriented business indirectly?
Product oriented marketing will primarily be focused on the product itself. The marketing will work to convey the product's functionality and appearance. The market oriented approach will focus more on the appeal or social status the product provides.
Identify the main characteristics of a marketing oriented and product oriented organisations?
Marketing oriented business centers its activities on satisfying the needs or wants of its customers. Product oriented has its primary focus on the development of its product.
