What do normative questions focus on?

Questions that tend to have one focus on norms (what is considered 'normal') in society, with the inference that the answerer should tend to favour the existing norms.

There has been a lot of discussion about social norms over recent decades, for instance. As a result, some of those norms are now quite different than previously.

A 'leading', normative, social question might be: "Don't you think that men should still be the prime breadwinners in the family?" Here, the question is geared towards having one agree with a current social norm.