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India is a big country with a number of Institutions providing management education. We are neither concentrating on education nor management. We see a number of management graduates working for private sectors. Yet we have not been able to build a brand recognized by the multinational community.

While smaller countries say Japan, Koria and Tiwan have been able bring brands like Tyota, Sony, Nokia, Mitsubishi and so may brands that are accepted universally. This is the concept behind universality in management. The Pros and Cons of exams: · Important to align learning outcomes with assessment and to specify assessment criteria. · Students are strategic with their time with reference to what will be assessed. · Criterion referenced assessment is superior to norm referenced assessment as it allows grades to reflect learning. Pros of exams: · The main advantages of timed examinations are as follows · They are convenient in that they are held at a set place and time. · Invigilation - easier to prevent cheating. · Conditions are standardised - no unfair advantage. · Can be viewed as modelling real life - work swiftly and well under pressure. · Can have the positive backwash of targeting a holistic view of the course, however it is more likely that the negative backwash of memorising specific points will occur · The time constraint in exams is more for administrative reasons than educational reasons -

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Q: What do you understand by universality concept of management Critically examine the pros and cons of this concept?
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