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The use of Demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes. psy·cho·graph·ics
n.
1. (used with a sing. verb) The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes.
2. (used with a pl. verb) The data obtained from such study.
Source: http://www.answers.com/psychographics?cat=health&gwp=11&method=3&ver=2.3.0.609
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What kind of questions should be included in a survey to be able to do a psychographic segmentation?
To conduct psychographic segmentation in a survey, include questions related to lifestyle choices, values, beliefs, interests, hobbies, personality traits, and attitudes towards specific topics or brands. You may also ask about preferred social activities, media consumption habits, and decision-making processes to gather a more comprehensive understanding of the target audience.
What is physiographic segmentation?
Physiographic segmentation is a marketing strategy that divides a market into segments based on physical or geographical characteristics such as climate, terrain, or natural resources. This allows companies to tailor their products or services to meet the specific needs and preferences of different geographic areas or regions.
Who wrote the book titled Psychographic Segmentation?
Psychographic Segmentation was written by Adesegun Fatusi and S. Oladipo. It is a comprehensive guide that explores the concept of market segmentation based on lifestyle, values, attitudes, and interests of consumers for effective marketing strategies.
What is the official definition of psychographic?
Psychographics is the study of consumers based on their attitudes, values, interests, and lifestyles. It aims to segment consumers into distinct groups based on these characteristics to better understand their preferences and behavior. This information is valuable for businesses in creating targeted marketing strategies.
What is informal situation?
Explain the difference between demographic, psychographic, and situational information.
What are the elements of market segmentation?
Geographic Demographic Psychographic Product Usage Benefits Derived
Examples of Market segmentation?
The types of maket segmentation are, demographic, geographic, psychographic, and behavioral.
The three psychographic dimensions most commonly used in market segmentation are?
"Marketers sometimes uses psychographic variables, such as personality characteristics, motives, and lifestyles, to segment markets." -Pride & Ferrell: Foundations of Marketing 5th Ed., Pg. 129
What are the five elements of marketing segmentation?
Geographic Demographic Psychographic Product Usage Benefits Derived
What is the practicle example of psychographic segmentation?
adopting practicalities psycho graphic variables such as life style, attitude, values.
Advertising mail shots from golf clubs seeking new member Which type of market segmentation are the clubs practicing?
C. Psychographic
A group of people with different demographic and psychographic characteristics?
Demographic segmentation classifies people based on upfront factors like age, gender, income, and location. It groups individuals by their basic characteristics. Equally, psychographic segmentation investigates the details of consumer behaviour, concentrating on their lifestyles, values, interests, and personality traits. It aims to understand the underlying motivations and preferences that motivate consumer choices. Although demographic segmentation recognises who the consumers are, psychographic segmentation exposes why they make the choices they do, delivering deeper insights for targeted marketing strategies.
