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What does competitive pricing mean?

Updated: 9/11/2023
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15y ago

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Generally, retail pricing for a like product of 10% lower, equal to, or up to 10% higher than the competition can be considered "competitive pricing". A small company with little overhead may be able to charge less while a larger company with more overhead may have to charge more.

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15y ago
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11y ago

Price competition is a price war between competitors. Companies try to offer products/services on low price as compare to competitors in order to gain market share. Price war is very common in FMCG products.

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