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What does the customer orientation play a part in the marketing concept?
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What part of the business plan presents research about the company's customer profile?
The marketing plan, because it accounts for the target audience.
What are the advantages of implementing the Marketing Concept?
There are many marketing concepts that could be addressed in this answer. I will say only this, marketing is the momentum of a growing business. The processes needed to execute successful advertising campaigns that end up bringing in the revenues of the entire company aside from direct sales are all concepts of marketing. Research, planning, creation, and execution are all part of the mix that create the concept.
What is the difference between marketing and retailing?
marketing is a wider concept whereas retailing is just an part of marketing marketing is creation of demand for goods and services whereas retailing is selling the goods and services. marketing is done in various form such as wholesale, distributor's whereas retailing is done from a particular point marketing focuses on overall consumer's needs and satisfaction whereas retailing only focuses on their own customers to whom they have to sell marketing emphasis on overall customer satisfaction whereas retailing emphasis on selling the profit to earn more and more profit. marketing is directly connected the over all chains whereas retailing is related to directly consumer. by akhil agarwal (ca-ipcc and bba 3rd year)
What is Customer and competitor orientation?
This type of question normally deals with marketing and marketing research strategies.Customer Orientated Marketing & ResearchThis is the most common approach to performing research marketing to find out which products a company can find a customer or consumer base that satisfies a customer need. Upon a business decision to move ahead, the next step is marketing the product and ensuring that there is an efficient flow of products from the company to the customer.Companies have religiously followed the recommendations of their marketing experts and more often than not, they have seen millions of dollars wasted as they must readjust the tactics. This is because in so many situations the "customer orientated" research process fails to make the mark, or to say it another way, the plan has "missed the mark." The problem is not the customer, the problem is the competition.This is because, in part, every other company has saturated its marketing research with customer oriented marketing research. As an example, General Motors knows the consumer well, the problem is that so does Toyota, Nissan and Mazda.Competitor OrientationHere a different approach that need more attention. The idea is to study the competition and look for its weak points, then launch a marketing attack upon this weakness. Here is a rather old example of this. For years and years, Coca-Cola dominated the soda market, not only in colas, but overall in all soft beverages. Pepsi-Cola saw that Coke was not as sweet as it could be. Coke did not waver from its secret formula and proceeded very smugly with its No. 1 brand. Pepsi provided what Coke did not provide, a sweet tooth product that has made it a No.2 soft drink product.
How do you generate Sales?
Sales is the key to business. Without sales, you have no business. Successful business owners keep leads in the pipeline and they know how to convert these leads into sales. This is a part of marketing. Marketing is the process where we identify an opportunity from a customer. Once you identify an opportunity, you need to offer that potential customer a resolution. How are you going to solve this customer's problem. How can you supply an item or commodity to satisfy his/her needs or wants ? A perfect way to source opportunities (marketing) is to generate sales leads. Leads have to be converted into sales. This is the process of marketing and sales. For assistance with your business, watch a video from http://www.salesmultiply.com
Customer satisfaction is Hr or Marketing?
Customer satisfaction is part of marketing.
1 Differentiate between selling concept and marketing concept?
1. The selling concept starts with the seller and its focus is on existing products, it being seller-oriented. The company believes in aggressive selling and other promotions. Customer value and satisfaction are no concern for the seller. The firm produces the products first and then figures out ways to sell and make profits. Different company departments operate without coordination. 2. Marketing orientation starts with the customer and the company strives to learn customer needs and wants, develops appropriate products or services to satisfy the customer. Business is viewed as a customer need satisfying activity. All departments coordinate their activities and the focus is on customer needs. Profits are an outcome of doing the job well by the company. It requires reliable companywide information system and maintains it. All departments are responsive to informational inputs. Everybody understands the critical role played by marketing, a fact visibly demonstrable when the head of marketing is part of top management.
Is marketing concept still an intraval part of today's marketing?
It absolutely is. In fact, in today's over-saturated market with rapidly changing dynamics, marketing is arguing more important than ever. It is interesting to note the large factor that social networking has had on marketing.
What part of the business plan presents research about the company's customer profile?
The marketing plan, because it accounts for the target audience.
How the concept of marketing was evolved from the concept of production and selling?
The Concept of Marketing was evolved since production and selling concepts were not fully encompassing (or manifesting ) the right position of the customers. As it is known production concept emphasizes on efficient production and distribution of products because the demand in the market is greater than the supply. When we come to the selling concept the demand in the market is equal to the supply. thus so as to sell there products companies will use promotional efforts aggressively. Because they have the thought that consumers will not think of buying our products. And it is appropriate for unsought goods such as insurance and encyclopedias. Moving away from the afforementioned thoughts, unfortunately, there is still a misunderstanding about the word marketing. Many people, including top executives, use it as a sophisticated term for selling. Actually, marketing is a way of managing a business so that each critical business decision is made with full knowledge of the impact it will have on the customer.Here are some specific ways in which the marketing approach differs from the classic, or sales, approach to managing a business. 1. In the classic approach, engineers and designers create a product, which is then given to salespeople who are told to find customers and sell the product. In the marketing approach, the first step is to determine what the customer needs or wants. That information is given to designers who develop the product and finally to engineers who produce it. Thus, the sales approach only ends with the customer, while the marketing approach begins and ends with the customer. 2. The second major difference between the sales and marketing approaches is the focus of management. The sales approach almost always focuses on volume while the marketing approach focuses on profit. In short, under the classic (sales) approach the customer exists for the business, while under the marketing approach the business exists for the customer. The marketing concept is a management plan that views all marketing components as part of a total system that requires effective planning, organization, leadership and control. It is based on the importance of customers to a firm, and states that: All company policies and activities should be aimed at satisfying customer needs.Profitable sales volume is a better company goal than maximum sales volume. I think this the idea that I have for the posted question.
What are the advantages of implementing the Marketing Concept?
There are many marketing concepts that could be addressed in this answer. I will say only this, marketing is the momentum of a growing business. The processes needed to execute successful advertising campaigns that end up bringing in the revenues of the entire company aside from direct sales are all concepts of marketing. Research, planning, creation, and execution are all part of the mix that create the concept.
Why should information about competitors be included as part of an organisations customer satisfaction review?
Information about competitors should be included as a part in an organisational customer satisfaction review because: - You should always monitor what your competitors are doing - How their ability is to produce - If they have good customer relationship - What their employees are like and their marketing strategies
Which of these is not part of the same concept?
The concept that is not part of the same concept is sensation.
What is the difference between marketing and retailing?
marketing is a wider concept whereas retailing is just an part of marketing marketing is creation of demand for goods and services whereas retailing is selling the goods and services. marketing is done in various form such as wholesale, distributor's whereas retailing is done from a particular point marketing focuses on overall consumer's needs and satisfaction whereas retailing only focuses on their own customers to whom they have to sell marketing emphasis on overall customer satisfaction whereas retailing emphasis on selling the profit to earn more and more profit. marketing is directly connected the over all chains whereas retailing is related to directly consumer. by akhil agarwal (ca-ipcc and bba 3rd year)
What is Customer and competitor orientation?
This type of question normally deals with marketing and marketing research strategies.Customer Orientated Marketing & ResearchThis is the most common approach to performing research marketing to find out which products a company can find a customer or consumer base that satisfies a customer need. Upon a business decision to move ahead, the next step is marketing the product and ensuring that there is an efficient flow of products from the company to the customer.Companies have religiously followed the recommendations of their marketing experts and more often than not, they have seen millions of dollars wasted as they must readjust the tactics. This is because in so many situations the "customer orientated" research process fails to make the mark, or to say it another way, the plan has "missed the mark." The problem is not the customer, the problem is the competition.This is because, in part, every other company has saturated its marketing research with customer oriented marketing research. As an example, General Motors knows the consumer well, the problem is that so does Toyota, Nissan and Mazda.Competitor OrientationHere a different approach that need more attention. The idea is to study the competition and look for its weak points, then launch a marketing attack upon this weakness. Here is a rather old example of this. For years and years, Coca-Cola dominated the soda market, not only in colas, but overall in all soft beverages. Pepsi-Cola saw that Coke was not as sweet as it could be. Coke did not waver from its secret formula and proceeded very smugly with its No. 1 brand. Pepsi provided what Coke did not provide, a sweet tooth product that has made it a No.2 soft drink product.
How do you generate Sales?
Sales is the key to business. Without sales, you have no business. Successful business owners keep leads in the pipeline and they know how to convert these leads into sales. This is a part of marketing. Marketing is the process where we identify an opportunity from a customer. Once you identify an opportunity, you need to offer that potential customer a resolution. How are you going to solve this customer's problem. How can you supply an item or commodity to satisfy his/her needs or wants ? A perfect way to source opportunities (marketing) is to generate sales leads. Leads have to be converted into sales. This is the process of marketing and sales. For assistance with your business, watch a video from http://www.salesmultiply.com
What are the marketing strategy adopted by jet airways to promote and capture more share of aviation market?
appeal the customer by showin good part and comparison
