How the concept of marketing was evolved from the concept of production and selling?

Answer 1

The Concept of Marketing was evolved since production and selling concepts were not fully encompassing (or manifesting ) the right position of the customers. As it is known production concept emphasizes on efficient production and distribution of products because the demand in the market is greater than the supply. When we come to the selling concept the demand in the market is equal to the supply. thus so as to sell there products companies will use promotional efforts aggressively. Because they have the thought that consumers will not think of buying our products. And it is appropriate for unsought goods such as insurance and encyclopedias. Moving away from the afforementioned thoughts, unfortunately, there is still a misunderstanding about the word marketing. Many people, including top executives, use it as a sophisticated term for selling. Actually, marketing is a way of managing a business so that each critical business decision is made with full knowledge of the impact it will have on the customer.Here are some specific ways in which the marketing approach differs from the classic, or sales, approach to managing a business. 1. In the classic approach, engineers and designers create a product, which is then given to salespeople who are told to find customers and sell the product. In the marketing approach, the first step is to determine what the customer needs or wants. That information is given to designers who develop the product and finally to engineers who produce it. Thus, the sales approach only ends with the customer, while the marketing approach begins and ends with the customer. 2. The second major difference between the sales and marketing approaches is the focus of management. The sales approach almost always focuses on volume while the marketing approach focuses on profit. In short, under the classic (sales) approach the customer exists for the business, while under the marketing approach the business exists for the customer. The marketing concept is a management plan that views all marketing components as part of a total system that requires effective planning, organization, leadership and control. It is based on the importance of customers to a firm, and states that: All company policies and activities should be aimed at satisfying customer needs.

Profitable sales volume is a better company goal than maximum sales volume. I think this the idea that I have for the posted question.