Close contact with the end user.
The distribution channel in marketing is essential to link the product to the consumer. The way in which a product is promoted, stored and distributed all contributes to it's distribution channel.
A channel of distribution for agriculture is how the product goes from the grower or producer to the buyer. Possible channels of distribution include ginning facilities, millers, retailers, wholesalers, animal producers, governments, and traders.
The role of the wholesaler in the distribution channel is to deliver the merchandise to the retailer. The role of the retailer is to deliver the product to the consumer.
distribution channel
Customer Characteristics, Product Attributes, Type of Organization, Competition, Marketing Environmental Forces and Characteristics of Intermediaries are all factors in selecting a distribution channel.
The distribution channel in marketing is essential to link the product to the consumer. The way in which a product is promoted, stored and distributed all contributes to it's distribution channel.
It uses direct channel to distribute their product since it is a market standing and it has financial resources to cater for the channel members.
A channel of distribution for agriculture is how the product goes from the grower or producer to the buyer. Possible channels of distribution include ginning facilities, millers, retailers, wholesalers, animal producers, governments, and traders.
A distribution channel network is a network of companies with the responsibility of of moving product(s) from the manufacturer to the customer/consumer.
The role of the wholesaler in the distribution channel is to deliver the merchandise to the retailer. The role of the retailer is to deliver the product to the consumer.
Channels of distribution means the units a product goes through, from a manufacturer to a customer. Usually through every channel or unit the product goes through, the cost of the product is raised by the organization as profit to itself. By zero channels of distribution this means the product goes from the producer- customer directly By 1 channels of distribution means the product goes from maybe the producer-retailer- customer By 2 channels of distribution the product goes from producer- agent- retailer- customer By 3 channels of distribution the product goes from producer- agent- wholesaler- retailer- customer
Channel of Distribution
This proper placement of products is done through middlemen called the channel of distribution. The channel of distribution is comprised of interdependent manufacturers, wholesalers, and retailers.
distribution channel
Customer Characteristics, Product Attributes, Type of Organization, Competition, Marketing Environmental Forces and Characteristics of Intermediaries are all factors in selecting a distribution channel.
selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..Organization objectives - If company objective is to have mass appeal and rapid market penetration.type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- Understanding consumer needs and criteria for buyingChannel Availability - Channels may not be availablethus these factors puts effect on the selection of channel .
Q1. why marketing establishment channel of distribution to brieng product into the market? Explain within the context of unique services offered by the members of channel of distribution? Q2. Market Pentration Q3. Define Product? What are the different stages of product life cycle? discuss with an example of any product that has successfully passed through all stages of product life cycle and presently ffall in the category of detclining stage? Q4. What are the different techniques of retailing and direct selling, wxplain with the help of examples from Pakistani setting. Q5. what are the objectives of advertising? Q6. being a marketing manager of an automobile firm, what kind of information would you like to have in your database and why? your answer must be based on logical arguments. Q7. (a) Market targeting (b) Corporate image (c) Drop-shippers.