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as a customer, and if you pay by hour, consider first how many calls per day, week, or hour. also, spot check on people they call and see if they have any feedback on this agent. do more than just a few. since you cannot obligate the agent to sell your product, you should check the response from call on website hits increase after these calls are made and also see if any questions are sent to you by customers from these site visits.

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Q: What formula can you use to measure a call center agent performance?
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