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What is advertising and what are the main characteristics of advertising?
Wiki User
∙ 11y ago
Advertising is communication through which the audience are notified or made aware of the existence of both goods and services as well as an organization and what it is involved in and the purpose of its existence. It is information intended to influence audience attitudes towards the advertised products/services.
The main characteristics of advertizing include:-
a) ability to influence the audience,
b) Advert should be of interest to the audience; and
c) should be easy to understand and interpret by the audience as intended.
Wiki User
∙ 11y ago
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